Digital Marketing Executive
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Key skills for this role
About the Role
We are seeking a proactive Digital Marketing and E-Commerce Executive with 3-4 years of experience to plan and optimize digital campaigns across Meta, Google Ads, TikTok, and Snapchat.
Key Skills for This Role
Responsibilities
- Create, manage and optimize paid media campaigns across Meta, Google Ads, TikTok Ads, Snapchat Ads
- Plan, launch, and optimize digital campaigns for MyShops E com, MyShops Retail, MYX Accessories, MyGroup
- Monitor and improve website performance through A/B testing
- Conduct keyword research and implement SEO best practices
- Plan, execute, and optimize email marketing campaigns
- Prepare weekly and monthly digital marketing performance reports
- Coordinate with Design team by preparing creative briefs
- Monitor competitor digital activities and provide insights
- Set up and maintain conversion tracking, Meta Pixel, Google Tag Manager, Google Analytics 4
- Manage Google Merchant Center product feeds and Shopping campaign structures
- Support management of company's social media pages
- Stay updated with latest digital marketing trends
Requirements
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or related field
- 3–4 years of hands on experience in digital marketing, performance marketing, or e commerce marketing
- Proven experience managing paid advertising campaigns across Meta, Google Ads, TikTok, and Snapchat
- Working knowledge of SEO fundamentals
- Experience with email marketing campaigns and automation
- Familiarity with Google Analytics 4, Google Tag Manager, Google Merchant Center, Meta Pixel, and conversion tracking
- Experience in Conversion Rate Optimization and A/B testing
- Strong analytical skills
- Excellent verbal and written communication skills
Full Job Posting
Job Title and Reporting
- Job Title: Digital Marketing and E Commerce Executive
- Reports to: Marketing Manager
Key Responsibilities
- Create, Manage and optimize paid media campaigns across all digital platforms including Meta, Google Ads (Search, Shopping, Display & YouTube), TikTok Ads, Snapchat Ads etc.
- Plan, launch, and optimize digital campaigns for: MyShops E com, MyShops Retail, MYX Accessories, MyGroup – Drive brand awareness and increase store footfall.
- Monitor and improve website performance by conducting A/B testing on landing pages, product pages, ad creatives, and call to action elements.
- Conduct keyword research and implement SEO best practices to improve organic visibility.
- Plan, execute, and optimize email marketing campaigns for promotions, product launches, customer engagement, and retention.
- Prepare weekly and monthly digital marketing performance reports covering campaign spend, impressions, clicks, CTR, CPC, CPA, ROAS, conversions, and key recommendations.
- Coordinate with the Design team by preparing creative briefs, following up on deliverables, and maintaining a creative request tracker.
- Monitor competitor digital activities, including advertising campaigns, promotions, pricing strategies, and market trends.
- Set up, monitor, and maintain conversion tracking, Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), and other tracking tools.
- Manage Google Merchant Center product feeds, Shopping campaign structures, and maintain product data quality.
- Support the management of the company's social media pages until a dedicated Social Media Executive joins.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Key Requirements
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 3–4 years of hands on experience in digital marketing, performance marketing, or e commerce marketing.
- Proven experience managing paid advertising campaigns across Meta, Google Ads, TikTok, and Snapchat.
- Working knowledge of SEO fundamentals, including keyword research, on page optimization, and basic technical SEO.
- Experience with email marketing campaigns, audience segmentation, campaign automation, and performance analysis.
- Familiarity with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Center, Meta Pixel, and conversion tracking.
- Experience in Conversion Rate Optimization (CRO) and A/B testing methodologies.
- Strong analytical skills with the ability to interpret campaign data and provide actionable recommendations.
- Proficiency in digital marketing reporting tools.
- Excellent verbal and written communication skills.
- Strong organizational and time management skills.
- Ability to work independently as well as collaboratively with cross functional teams.
Pay
- AED 4,000.00 AED 4,500.00 per month
Work Location
- In person
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