Digital Marketing & Brand Growth Specialist

Overview

Key Responsibilities

• Own and manage paid digital campaigns across Google Ads (Search, Shopping, PMax, Display) and Meta (Facebook & Instagram), ensuring strong ROAS and CPA performance.
• Manage Google Merchant Center feeds, ensuring product accuracy and resolving disapprovals.
• Set up and optimize GA4 tracking, conversion events, and performance reporting.
• Drive CRM strategies (Email & SMS) to improve customer retention, repeat purchases, and engagement.
• Analyse customer behavior to enhance AOV and LTV through upselling, cross-selling, and loyalty initiatives.
• Lead influencer marketing and partnerships across Instagram, TikTok, and YouTube.
• Develop and grow organic social media presence across platforms.
• Plan and execute PR activities, including media placements and product launches.
• Manage external agencies (PR, creative, media buying) ensuring timely and quality deliverables.
• Collaborate with internal teams (tech/UI) to enhance website performance and conversion rates.
• Track, analyse, and present weekly/monthly performance reports with actionable insights.
• Conduct A/B testing to continuously improve campaign performance.
• Ensure full compliance with UAE healthcare advertising regulations (DHA/MOH).

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 4+ years of experience in digital marketing (paid media, CRM, influencer marketing, PR).
• Strong expertise in Google Ads, GA4, Meta Ads Manager, and CRM tools (Klaviyo, HubSpot, or similar).
• Proven experience managing influencer campaigns and agency partnerships.
• Experience in retail pharmacy, healthcare, beauty, or e-commerce is highly preferred.
• Strong analytical mindset with a proven track record in improving ROAS, LTV, and customer retention.
• Excellent communication and stakeholder management skills.

What We’re Looking For

Job Types: Full-time, Permanent

Application Question(S)

• What has been the largest annual digital marketing budget you’ve managed in your previous role? For example, AED 0-500k , AED 500K-1M, AED 1M+