Digital Engagement Specialist
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Key skills for this role
About the Role
Northwestern University in Qatar seeks a Digital Engagement Specialist to develop and manage content across digital platforms, driving audience engagement and supporting strategic storytelling.
Key Skills for This Role
Responsibilities
- Plan, publish, and manage content across NU Q’s institutional social media accounts (e.g., Instagram, X/Twitter, LinkedIn, Facebook, YouTube, BlueSky)
- Monitor engagement, trends, and sentiment; respond to inquiries and community feedback
- Manage editorial, content calendars, campaign schedules, and audience growth strategies
- Research, write, produce and edit digital first stories, captions, and posts for web and social channels
- Develop platform specific copy that is concise, audience driven, and aligned with NU Q’s brand voice
- Produce and collaborate on the creation of graphics, short videos, reels, stories, and interactive content
- Support coverage of live events, university initiatives, and campaigns through digital storytelling
- Track KPIs and produce regular performance reports; recommend data informed improvements
- Coordinate with faculty, staff, and departments to promote academic programs, events, and research
Requirements
- Bachelor’s degree in Digital Media, Communications, Journalism, or a related field
- 2 3 years of experience managing social media and digital content, preferably in a university, media, or creative agency setting
- Excellent writing and editing skills with a strong grasp of voice, tone, and platform specific communication
- Experience using scheduling and analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, Google Analytics)
- Proficiency in digital content creation tools (e.g., Canva, Adobe Express, CapCut, or similar)
- Ability to manage multiple priorities in a fast paced environment and work collaboratively across teams
Full Job Posting
Department and Salary
- Department: NUQ Marketing
- Salary/Grade: EXS/8
Role Summary
- The Digital Engagement Specialist is responsible for developing, curating, and managing content across NU Q’s digital platforms.
- This role serves as the university’s digital voice—crafting timely, creative, and impactful messages.
Social Media Management
- Plan, publish, and manage content across NU Q’s institutional social media accounts (e.g., Instagram, X/Twitter, LinkedIn, Facebook, YouTube, BlueSky).
- Monitor engagement, trends, and sentiment; respond to inquiries and community feedback.
- Manage editorial, content calendars, campaign schedules, and audience growth strategies.
- Work closely with the design and editorial teams to develop multimedia and visual first assets.
Digital Content Creation
- Research, write, produce and edit digital first stories, captions, and posts for web and social channels.
- Develop platform specific copy that is concise, audience driven, and aligned with NU Q’s brand voice.
- Produce and collaborate on the creation of graphics, short videos, reels, stories, and interactive content.
- Support coverage of live events, university initiatives, and campaigns through digital storytelling.
Analytics & Strategy
- Track KPIs (engagement rates, impressions, click throughs, etc.) and produce regular performance reports.
- Recommend data informed improvements to digital content strategy, timing, and tone.
- Stay current on social platform updates, algorithms, and trends to optimize content and reach.
Cross Departmental Support
- Coordinate with faculty, staff, and departments to promote academic programs, events, and research.
- Ensure timely updates of digital content on NU Q’s website, social media channels and digital platforms.
- Support reputation related communications in collaboration with leadership.
Team Collaboration
- Contribute to a collaborative and supportive team culture.
- Participate in regular team meetings and workshops.
- Support documentation and shared resources to enhance knowledge retention.
Minimum Qualifications
- Bachelor’s degree in Digital Media, Communications, Journalism, or a related field.
- 2 3 years of experience managing social media and digital content, preferably in a university, media, or creative agency setting.
- Excellent writing and editing skills with a strong grasp of voice, tone, and platform specific communication.
- Experience using scheduling and analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, Google Analytics).
- Proficiency in digital content creation tools (e.g., Canva, Adobe Express, CapCut, or similar).
- Ability to manage multiple priorities in a fast paced environment and work collaboratively across teams.
Preferred Qualifications
- Advanced graphic, animation, and video editing skills.
- Highly skilled with content management systems (e.g., WordPress), social media and display platforms.
- Understanding of Arabic language and cultural nuances.
- Experience working in a bilingual or international educational environment.
Salary
- The target budgeted salary for this position is $70,020 to $90,260 annually.
- Offers will be based on candidate experience and education, as well as equity within Northwestern University.
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