Digital Content Manager
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Key skills for this role
About the Role
JSR Global Real Estate LLC seeks a Senior Brand & Content Specialist to build a premium brand presence and lead content generation for ultra-high-net-worth buyers. Requires 4+ years digital marketing experience with at least 2 years in Dubai real estate.
Key Skills for This Role
Responsibilities
- Refine, maintain, and elevate brand voice, visual guidelines, and corporate identity across all platforms
- Architect a multi channel content calendar (Instagram, TikTok, YouTube, LinkedIn) optimized for engagement and property showcasing
- Direct, script, and oversee production of cinematic property walkthroughs, agent branding reels, market analysis videos, and lifestyle content
- Work closely with top brokers to build their individual personal brands
- Collaborate with paid ads team to ensure high performing creative assets are integrated into Lead Generation campaigns
- Stay ahead of Dubai real estate trends, algorithm changes, and emerging formats
Requirements
- Minimum 4 years of digital marketing experience
- At least 2 years explicitly within the Dubai Real Estate market
- Proven track record of building or scaling a brand's visual identity
- Advanced knowledge of video storytelling formats (Reels, TikToks, Shorts, YouTube long form)
- Proficiency with tools like Canva, CapCut, Adobe Creative Suite, or similar
- Deep understanding of Dubai Real Estate market: off plan vs. secondary market dynamics
- Portfolio required: link to portfolio, previous brand campaigns, or social media handles managed
Full Job Posting
Job Description
- As our Senior Brand Growth Manager, you will shape how the world sees our company. Your primary mandate is to build an irresistible, premium brand presence and lead the generation of high end social, video, and editorial content that converts casual scrollers into ultra high net worth buyers.
Key Responsibilities
- Brand Identity & Guardianship: Refine, maintain, and elevate our brand voice, visual guidelines, and corporate identity across all platforms to ensure we look and feel premium.
- End to End Content Strategy: Architect a multi channel content calendar (Instagram, TikTok, YouTube, LinkedIn) optimized for engagement, community growth, and property showcasing.
- Hands on Content Creation: Direct, script, and oversee the production of cinematic property walkthroughs, agent branding reels, market analysis videos, and lifestyle content.
- Agent Personal Branding: Work closely with our top brokers to build their individual personal brands, transforming them into thought leaders in the Dubai property sector.
- Performance Campaign Alignment: Collaborate with the paid ads team to ensure our high performing creative assets are seamlessly integrated into Lead Generation campaigns (Meta, Google, TikTok).
- Market Trend Scouting: Stay ahead of Dubai real estate trends, algorithm changes, and emerging formats (e.g., AI assisted editing, hyper personalized video) to keep our brand on the cutting edge.
Requirements & Qualifications
- Experience: Minimum 4 years of digital marketing experience, with at least 2 years explicitly within the Dubai Real Estate market.
- Branding & Design Focus: A proven track record of building or scaling a brand's visual identity. (Must be able to explain your brand philosophy).
- Content Creation Skills: Advanced knowledge of video storytelling formats (Reels, TikToks, Shorts, YouTube long form) and visual aesthetics. Proficiency with tools like Canva, CapCut, Adobe Creative Suite, or similar is highly valued.
- Local Market Knowledge: Deep understanding of Dubai Real Estate market: off plan vs. secondary market dynamics.
- Portfolio Required: Applications without a link to a portfolio, previous brand campaigns, or social media handles you have managed will be considered.
What We Offer
- Competitive tax free basic salary plus performance based incentives.
- Employment visa and comprehensive health insurance.
- A modern, vibrant office environment in the heart of Dubai.
- Opportunities to manage marketing for exclusive, high ticket property portfolios.
Application Instructions
- Please submit your resume along with a portfolio or links to content/branding campaigns you have personally conceptualized and executed within the real estate space to info@jsrgroup.ae.
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