Digital Content Creator
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Key skills for this role
About the Role
Iberdrola's East West Digital seeks a high-energy digital content creator to translate complex AI B2B energy products into compelling visual stories. You will produce videos, animations, graphics, and manage social media, requiring 3-6 years of hybrid design/video/digital content experience.
Key Skills for This Role
Responsibilities
- Collaborate with product teams to digest complex energy concepts and distill them into simple, powerful visual narratives
- Transform technical white papers and product specs into snackable social content, explainer videos, infographics, and dynamic presentations
- Act as primary producer for video content: storyboarding, scripting, shooting, editing, motion graphics, and post production
- Create dynamic animations that explain process flows or technical energy solutions
- Produce high quality photography for products, events, and team branding
- Develop visual strategies tailored for B2B platforms (LinkedIn, Twitter) and serve as hybrid Community Manager
- Stay on the bleeding edge of digital trends, tools, and platforms, implementing new AV techniques including AI creative tools
Requirements
- Bachelor's Degree in Multimedia Design, Visual Communication, or related field (or equivalent portfolio)
- 3 6 years of experience in a hybrid design/video/digital content role
- Robust portfolio showcasing explainer videos, motion graphics, social media carousels, photography, and integrated digital campaigns
- Expert level proficiency in Adobe Premiere Pro, After Effects, and Audition
- Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign
- Experience managing corporate social media accounts and driving community engagement
- Practical knowledge and active use of AI powered creative tools
Full Job Posting
Role Snapshot
- Reports to Product and Customer Center of Excellence Lead
- Team: Product Team
- Location: Doha
- Company: East West Digital (sponsored by Iberdrola)
Jobs To Be Done
- Visual Storytelling & Content Synthesis: Collaborate with product teams to digest complex energy concepts and distill them into simple, powerful visual narratives.
- Transform technical white papers and product specs into snackable social content, explainer videos, infographics, and dynamic presentations.
- Audiovisual Production: Act as primary producer for video content from storyboarding to post production.
- Create dynamic animations that explain process flows or technical energy solutions.
- Produce high quality photography for products, events, and team branding.
- Digital & Social Media Command: Develop visual strategies for B2B platforms (LinkedIn, Twitter).
- Serve as hybrid Community Manager: monitor social channels, use visuals to spark conversations, engage audience.
- Stay on bleeding edge of digital trends, implement new AV techniques including AI creative tools.
- Collaborate closely with product, marketing, and leadership teams.
Education Requirements
- Bachelor’s Degree in Multimedia Design, Visual Communication, Integrated Marketing, Graphic Design, or related field.
- Stellar portfolio heavily weighted over formal education.
- Certifications in Video Production, Social Media Marketing, or Motion Graphics are a plus.
Experience
- 3–6 years of experience in a hybrid design/video/digital content role.
- Robust portfolio required: explainer videos, motion graphics, social media carousels, photography, integrated digital campaigns.
- Demonstrated experience managing corporate social media accounts and driving community engagement through visuals.
- Practical knowledge and active use of AI powered creative tools.
- Experience in startups, tech companies, or innovation driven environments.
- Interest in technology, AI, sustainability, or B2B digital products.
Skills And Competencies
- Technical: Mastery of Adobe Premiere Pro, After Effects, Audition; Advanced proficiency in Photoshop, Illustrator, InDesign; UI/UX tools like Figma a plus.
- Videography/Photography: Skilled in operating DSLR/Mirrorless cameras, lighting setups, audio recording equipment.
- Digital Native Tools: Familiarity with Canva, CapCut, Generative AI tools like Midjourney/Firefly.
- Social Platforms: Deep understanding of LinkedIn and Twitter algorithms, best practices for video specs, social media management tools (Hootsuite, Sprout Social).
- Soft Skills: Exceptional ability to extract essence from technical explanations; storytelling; audiovisual communication command; B2B business acumen; agility and speed; community mindset; strong aesthetics; autonomy; comfort in fast paced environments; knowledge of branding and product marketing.
KPIs
- Content Engagement Rate: tracking likes, shares, comments, click throughs on B2B social platforms.
- Video Performance Metrics: average watch time, retention rates, completion rates.
- Message Clarity Score: measured via internal feedback from sales teams and A/B testing.
- Community Growth: increase in relevant B2B followers and positive sentiment.
- Content Velocity: ability to maintain consistent output of high quality video and graphic assets.
Why Us
- Key role with high visibility and real impact on product and brand.
- Creative autonomy and direct interaction with leadership.
- Access to cutting edge tools, including AI based content platforms.
- Dynamic, international, and innovation driven environment.
- Competitive compensation package.
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