Digital Applications Specialist

Overview

*Application Ownership & Support*

• Act as an internal product owner for assigned digital platforms.
• Monitor availability, integrations, campaign triggers, payment flows, and data sync.
• Troubleshoot functional issues and perform root cause analysis.
• Coordinate with vendors for incident resolution and SLA management.
• Manage user roles, access control, and configuration changes
• Messaging journeys (WhatsApp, SMS, Push, Email).
• Customer segmentation and automation flows.
• Validate business rules before campaign go-live.
• What makes you stand out
• Loyalty & Rewards Platforms: Hands-on experience with loyalty management applications such as TrueLoyal or similar customer loyalty and rewards platforms.
• WhatsApp Messaging & AI Bot Tools: Experience working with WhatsApp Business APIs and messaging platforms such as Gupshup (or similar), including setup, optimization, and management of AI-powered chatbot experiences, conversational flows, and automated customer journeys.
• Customer Support Systems: Practical experience with customer support tools such as Freshdesk, Ziwo, or similar ticketing and contact center solutions. Ability to manage workflows, SLAs, automation, performance dashboards, and service quality metrics.
• Customer Engagement Platforms: Experience with customer engagement and marketing automation platforms such as MoEngage (or similar), including customer segmentation, lifecycle marketing, campaign automation, personalization strategies, and performance optimization.
• Analytics & Tracking Platforms: Strong working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Adjust, or similar analytics and attribution tools. Experience in event tracking implementation, funnel analysis, campaign performance measurement, and data-driven optimization.
• 5–6 years’ experience supporting SaaS-based business applications(digital).
• Experience with at least 3–4 of the above listed platforms.
• Strong understanding of: API integrations, Customer journeys, Loyalty mechanics, Contact center workflows, Payment processing flows
• Experience working with Customer Engagement and Experience platforms and tools.
• Strong troubleshooting and analytical skills
• The joys:
• ***Workspace:***
• We mix work and play with an exclusive gym and an inspiration zone filled with indoor games, library, bean bags and of course, piping hot coffee.
• ***Game-changing leadership:***
• We mentor and hone future leaders through agile, dynamic and people-focused training.
• ***Enriching rewards:***
• Besides bench-marking industry remuneration, we offer medical benefits and discounts on all Masafi products.
• ***Focus on wellness:***
• We not only insist on a great work-life balance but also accompany it with a lovely wellness program.
• Our story
• Masafi was born in the Hajar Mountains in the United Arab Emirates.
• And ever since, we’ve left a mark across the region and the world.
• Back in 1976, Masafi was the first naturally sourced drinking water in the UAE.
• Today, our portfolio consists of the finest range of pure naturally sourced water, juices, tissue papers and anti-bacterial essentials.
• While we have been the market leader for over 4 decades, we never take anything for granted.
• Every day, we work harder to deliver the finest products that are good for people and the planet too.
• We are an equal opportunity employer.
• Inclusivity, diversity and gender balance are the cornerstones of our business just like, wellness, mindfulness and a healthy work-life balance.
• Interested in growing your career with us?
• Take a look at some of our current openings.
• We can’t wait to hear from you.