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Digital Analytics Specialist
Cochlear
Sydney, AUS
Full-time
Senior · 5+ years experience
Onsite
Discovered 1 weeks ago
Google AnalyticsGoogle Tag ManagerGoogle Campaign ManagerLookerHTMLJavaScript
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Google AnalyticsGoogle Tag ManagerGoogle Campaign Manager
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- Cochlear’s mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a world full of sound. We aim to transform the way people understand and treat hearing loss and innovate to connect people with future technologies. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people’s lives. Learn and grow with us as we tackle the most complex challenges in helping more people to experience a lifetime of hearing.
- Immediate interview and start
- Onsite Parking/ Close to Public transport
- At Cochlear, data drives better decisions and better experiences. As a Specialist, Digital Analytics , you'll help maximise the impact of our digital marketing investments by delivering insights that inform strategy, optimise performance and improve customer engagement.
- Working within the Marketing Technology and Analytics team and based at our Macquarie University Campus, you will analyse digital campaign and website performance, identify opportunities for improvement, and provide recommendations that enhance the effectiveness of Cochlear's owned digital channels.
Responsibilities Include
- You will be responsible for maintaining and enhancing Cochlear's digital analytics framework, developing reports, visualizing performance metrics, and ensuring compliance with data privacy and IT security standards. This role involves working with tools such as Google Analytics, Google Tag Manager, Google Campaign Manager, and Looker to manage and extend digital tracking infrastructure across Cochlear’s online properties. You will collaborate closely with cross-functional teams, including product and consumer marketing, digital marketing, user experience, marketing automation, IT/web development, privacy, legal, quality, and external advertising agencies.
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