Digital Analytics Lead - CRM

We're looking for a Lead / Principal Data Analytics, CRM to drive the analytics, measurement, and insights agenda across our global CRM ecosystem.

This is a highly strategic role at the intersection of data, customer engagement, marketing effectiveness, and business growth . You'll transform customer signals into actionable insights, helping the organisation make smarter decisions across the entire customer journey while ensuring the customer remains at the center of every interaction.

Working closely with Marketing, Sales, CRM, and Business leaders, you will build a data-driven culture that optimizes engagement, conversion, personalisation, and customer lifetime value.

Define and evolve signal-based and attribute-driven customer outreach strategies.

Establish scalable measurement frameworks that deliver accurate, consistent reporting across global markets.

Drive data-backed decision-making across the CRM and customer engagement ecosystem.

Own end-to-end analytics across the customer lifecycle, from lead identification through nurturing and conversion.

Measure prospect engagement and movement across every stage of the funnel.

Track, analyse, and optimise engagement, response rates, and conversion performance.

Develop attribution models that evaluate the impact of multiple outreach channels.

Partner with CRM and Marketing teams to improve campaign effectiveness and customer conversion.

Deliver content performance insights that improve mid-funnel engagement.

Identify optimal communication channels, formats, and customer touchpoints.

Drive personalised targeting strategies across macro and micro customer segments.

Develop next-best-action insights to improve customer engagement and conversion.

Generate actionable prospect and customer insights that influence business strategy.

Enhance Customer 360 capabilities through data enrichment and improved customer profiling.

Support the evolution of Data Cloud architecture and customer data strategies.

Provide recommendations on channel selection, outreach frequency, and campaign optimization.

Improve lead scoring and lead management frameworks through predictive modelling, behavioural signals, and AI-driven scoring approaches.

Champion a culture of testing, learning, and continuous improvement.

Design and evaluate experiments across customer journeys and campaign programs.

Drive measurable improvements in conversion rates, engagement, and customer experience.

Act as a trusted advisor to Marketing, Sales, and CRM leaders, using analytics to shape strategic decisions.

Translate complex data into clear business recommendations with measurable impact.

Present insights, trends, and opportunities to senior leadership and executive stakeholders.

Influence organisational actions through customer-centric, data-driven storytelling.

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:

Competitive salary package that recognises your skills and experience

33 days of holiday (inc. Bank Hols) to relax and recharge

Generous pension scheme that sets you up for the future, with access to personalised advice.

Private Medical Insurance and a Cash Back Programme to keep you feeling your best

Life insurance (4x salary) because we've got your back no matter what

FREE fruit, got to have your five-a-day!

WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme

Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.

Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!

A diverse and international team that brings together different perspectives, backgrounds, and experiences.

Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!

Want to go green? You can enjoy free electric bicycle hire

Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.

We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.