Digital Advertising & PPC Specialist
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Key skills for this role
About the Role
Sophia Home seeks a Digital Advertising & PPC Specialist with 3-5 years experience to create and manage ad campaigns on Google, Facebook, TikTok, and Snapchat. The role requires strong SEO knowledge, performance analysis, and ROI optimization.
Key Skills for This Role
Responsibilities
- Create & manage Google, Facebook (Meta), Instagram, TikTok & Snapchat ads campaigns
- Manage Facebook, Instagram shop and Google merchant account
- Analyze and optimize ad performance to maximize ROI
- Regularly track and report ad performance along with analytics
- Work with marketing manager to develop ad strategies based on company goals and target audience
- Set budgets and ensure best results
- Stay current with industry trends and understanding of ad policies
Requirements
- 3 5 years experience in creating, managing and optimizing ad campaigns on Google, Facebook, TikTok and Snapchat with proven ROI
- Excellent understanding of SEO, targeting options, ad formats, performance metrics, audience analysis, campaign creation, and bid optimization
- Experience with A/B Testing & Optimization
- Experience with Facebook Pixel and Google tag
- Strong knowledge of Google Analytics
- Strong and proven knowledge of SEO
Full Job Posting
Job Overview
- Sophia Home, one of the leading furniture stores in the UAE is looking for a full time professional Digital advertising & PPC specialist with proven record and at least 3–5 of year experience in creating, managing and optimizing ad campaigns on Google, Facebook, TikTok and Snapchat with proven ROI,
Your Responsibilities
- Create & manage Google, Facebook (Meta), Instagram, TikTok & Snapchat ads campaigns
- Manage Facebook, Instagram shop and Google merchant account
- Analyze and optimize ad performance to maximize ROI, and regular track and report ad performance along with analytics
- Regularly work with marketing manager to develop ad strategies based on company goals and target audience, set budgets and make sure to get the best results
- Experience with A/B Testing & Optimization
- Stay current with industry trends, and understanding of ad policies of the platforms
- Experience with Facebook Pixel and Google tag
- Strong knowledge of targeting & custom audiences
- Proficiency in ad copy writing would be a big plus
- Strong knowledge of Google Analytics
- Strong and proven knowledge of SEO
Requirements
- At least 3–5 years experience in creating, managing and optimizing ad campaigns on Google, Facebook, TikTok and Snapchat with proven ROI
- Excellent understanding of SEO, targeting options, ad formats, performance metrics, audience analysis, campaign creation, and bid optimization
- Experience with A/B Testing & Optimization
- Experience with Facebook Pixel and Google tag
- Strong knowledge of Google Analytics
- Strong and proven knowledge of SEO
Pay
- Pay: AED5,000.00 AED10,000.00 per month
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