Digital Account Manager
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Key skills for this role
Role Overview
The Digital Account Manager supports digital strategy development and implementation across assigned client accounts.
The role manages day-to-day client relationships, coordinates integrated digital projects, supports strategic planning, and oversees digital, social media, content, and creative deliverables.
Key Skills for This Role
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Position Summary
The Digital Account Manager supports digital strategy development and implementation across assigned client accounts.
The role manages day-to-day client relationships, coordinates integrated digital projects, supports strategic planning, and oversees digital, social media, content, and creative deliverables.
Strategic Development and Planning
- Support digital and social media strategies aligned with client objectives.
- Contribute to channel plans, content frameworks, campaign approaches, and activation plans.
- Translate client briefs into digital recommendations and implementation plans.
- Monitor digital performance, audience behavior, and industry trends to identify optimization opportunities.
- Contribute to proposals, strategic recommendations, and new business opportunities when required.
Client Relationship Management
- Serve as a primary day-to-day contact for assigned client accounts.
- Build responsive working relationships with client stakeholders.
- Support client meetings, status calls, presentations, planning discussions, and performance reviews.
- Manage timelines, deliverables, approvals, and client expectations across ongoing workstreams.
- Identify opportunities to improve account performance and support account growth.
Creative and Content Management
- Manage creative development from briefing through delivery across digital and social media projects.
- Develop creative briefs covering objectives, audiences, messaging, deliverables, and timelines.
- Coordinate with creative, content, design, video, web, and production teams.
- Review deliverables against client objectives, platform requirements, and brand guidelines.
- Consolidate and communicate client feedback for efficient review and approval.
Account Delivery
- Manage digital project and campaign delivery across multiple workstreams.
- Coordinate timelines, resources, approvals, dependencies, and project documentation.
- Monitor progress and address delivery risks or challenges.
- Support budgeting, scope management, reporting, and quality checks.
Requirements
- 4–6 years of experience in digital marketing, social media, communications, or account management.
- Bachelor’s degree in marketing, communications, digital media, business, or a related field.
- Strong understanding of digital communications, social media, and content marketing.
- Strong client relationship, stakeholder management, strategic planning, and problem-solving capabilities.
- Ability to manage creative and content development processes.
- Excellent project management, organization, communication, and presentation skills.
- Ability to manage multiple projects in a fast-paced environment with strong attention to detail.
- Experience in agency or consulting client-account management and integrated digital campaigns.
- Experience working with creative, content, and production teams.
- Strong written and verbal English communication skills; Arabic capability is advantageous where relevant.
About APCO
APCO Worldwide states that it aims to build teams with broad expertise and perspectives and to provide a welcoming work environment.
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