Demand Generation Manager
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Key skills for this role
Key Skills for This Role
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ABOUT XENONSTACK
XenonStack is a Data and AI Foundry for Agentic Systems , enabling enterprises to design, deploy, operate, and scale intelligent agents across digital and physical environments.
We build enterprise-grade platforms across the full agentic stack:
Our mission is to accelerate the world’s transition to AI + Human Intelligence by making agentic systems reliable, responsible, secure, and enterprise-ready.
THE OPPORTUNITY
We are seeking a Demand Generation Manager to build and scale a predictable enterprise pipeline engine for our Agentic AI platforms.
This role owns multi-channel campaign strategy, digital execution, performance optimization, and pipeline contribution across awareness, engagement, and conversion stages.
You will work closely with Product Marketing, Sales, and Partnerships to drive measurable revenue impact.
ROLE MISSION
Build and optimize a scalable demand engine that consistently generates qualified enterprise pipeline aligned with ARR growth targets.
1️⃣ Demand Strategy & Pipeline Ownership
Own quarterly pipeline contribution targets aligned with revenue goals.
Define ICPs and segment enterprise audiences (CIO, CTO, Head of AI, Security Leaders, etc.).
Build full-funnel programs: Awareness → MQL → SQL → Pipeline.
Align demand initiatives across: ElixirData NexaStack AI XenonStack AI
ElixirData
NexaStack AI
XenonStack AI
2️⃣ Multi-Channel Campaign Execution
Plan, execute, and optimize campaigns across:
LinkedIn (paid & organic)
Google Ads (Search, Display, Retargeting)
Email marketing & automation
Webinars & roundtables
Field events
Account-Based Marketing (ABM)
Ensure messaging consistency and channel synergy.
3️⃣ Performance Marketing & Optimization
Track KPIs including: CTR CPL MQLs & SQLs Pipeline contribution Revenue attribution ROI
CTR
CPL
MQLs & SQLs
Pipeline contribution
Revenue attribution
ROI
Conduct structured A/B testing across ads, landing pages, and nurture flows.
Improve conversion rates and reduce customer acquisition cost.
Build and maintain performance dashboards (HubSpot, Salesforce, GA4).
4️⃣ Enterprise ABM & Sales Alignment
Partner with Sales on account mapping and target lists.
Support SDR outbound efforts with campaign-driven air cover.
Build repeatable ABM plays for strategic accounts.
Enable sales with messaging, assets, and campaign insights.
5️⃣ Content-Led Demand Generation
Collaborate with Product Marketing to develop:
Whitepapers & research reports
Case studies
Landing pages
Email nurture sequences
Industry-specific campaigns
Translate complex AI platforms into compelling enterprise messaging.
6️⃣ Marketing Automation & Lead Nurturing
Design lead scoring models and lifecycle stages.
Build automated nurture journeys.
Improve MQL → SQL conversion.
Ensure clean CRM data hygiene.
7️⃣ Market & Competitive Intelligence
Monitor competitor campaigns and GTM trends.
Identify emerging channels for enterprise demand.
Support ecosystem and partner-driven campaigns.
Must-Have
- 3–6 years in B2B demand generation or growth marketing.
- Proven track record of generating enterprise pipeline.
- Hands-on experience with: LinkedIn Campaign Manager Google Ads HubSpot / Salesforce SEO tools (SEMrush / Ahrefs)
- LinkedIn Campaign Manager
- Google Ads
- HubSpot / Salesforce
- SEO tools (SEMrush / Ahrefs)
- Strong analytical mindset with comfort in campaign data.
- Experience managing full-funnel campaigns in SaaS.
Good-to-Have
Experience in AI, cloud, or enterprise technology marketing.
Exposure to ABM strategies.
Understanding of long enterprise sales cycles.
Experience running webinars or industry events.
Partner marketing experience (AWS, Azure, Databricks, etc.).
WHAT SUCCESS LOOKS LIKE
Predictable quarterly pipeline contribution.
Improved MQL → SQL conversion rates.
Lower acquisition costs.
Clear revenue attribution to marketing programs.
Strong marketing-sales alignment.
About XenonStack
Building enterprise-ready agentic AI platforms and systems.
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