Customer Marketing Manager

Build customer growth programs

Own customer marketing programs that support expansion, from strategy through execution and measurement

Segment the customer base to identify where additional Litmos solutions could address an emerging need or create greater value

Build campaigns that introduce relevant capabilities without making every customer communication feel like a sales pitch

Equip Customer-facing teams with value narratives, campaigns, and assets that create a clear path to expansion

Measure customer engagement, solution adoption, and expansion pipeline influenced by your programs

Support retention at scale

Partner with Customer Success to turn account health, adoption, and engagement signals into targeted marketing programs

Build proactive lifecycle campaigns that reinforce value and keep customers engaged well before renewal

Develop communications for under-engaged or at-risk customer segments as part of a broader retention strategy

Contribute the marketing strategy, positioning, and communications for new retention initiatives

Test what works across different customer segments, measure honestly, and change course when the results aren’t there

Support partner marketing needs

Serve as the marketing point of contact for tactical ecosystem and co-marketing requests

Create customer-facing campaigns and communications that make relevant integrations and partner solutions easier to discover and understand

Turn around high-priority partner requests without losing momentum on the broader customer marketing roadmap

Keep essential partner communications moving, even when the request doesn’t arrive with a perfect brief

Operate with data and AI

Use customer data to identify meaningful segments, signals, and opportunities—not just build bigger distribution lists

Work across marketing automation, CRM, and customer success platforms to target programs and measure their impact

Use AI throughout your workflow—from research and segmentation to drafting, personalization, and analysis

Continuously improve your own process as better tools and approaches emerge

3+ years in B2B SaaS marketing, with meaningful time in customer marketing, lifecycle marketing, or expansion/retention programs.

Demonstrated impact on a business outcome — expansion pipeline, upsell revenue, net revenue retention, or churn.

Comfort segmenting customer data and operating across a marketing automation platform and CRM.

Strong collaborator with Customer Success; able to translate customer signals into marketing action.

Bias toward action C omforta b le mak in g dec is ions an d mov ing fast in a chan ging environment

Expansion pipeline sourced or influenced from customer marketing programs.

Adoption of premium offerings among targeted customer segments.

Retention outcomes — reduced churn or improved gross/net retention — within campaign-touched cohorts.