Customer Marketing Manager

Expansion Campaigns: Develop and execute targeted customer marketing campaigns that promote relevant add-on products, complementary solutions, and expanded use cases to existing customers.

Customer Segmentation and Opportunity Identification: Use customer, product usage, and account data to identify high-potential audiences and whitespace opportunities for cross-sell and upsell campaigns.

Expansion Content and Enablement: Create customer-facing content, including solution spotlights, use cases, customer stories, webinars, and email campaigns, that clearly communicates the value of expanding Onit solutions.

Cross-Functional Growth Alignment: Partner with Sales, Customer Success, Product Management, and other stakeholders to align expansion campaigns with account priorities, customer needs, and commercial opportunities.

Analytics and Reporting: Own and report against an annual cross-sell/upsell pipeline and revenue target; measure campaign engagement, conversion, influenced pipeline, and expansion revenue, and use performance insights to optimize targeting, messaging, and future programs.

Customer Expansion Programs: Plan and execute targeted webinars, product education, and other customer programs that showcase additional Onit capabilities and encourage broader adoption across the customer base.

Content Development: Write, edit, and publish compelling content that speaks to our customers’ needs, such as case studies, success stories, webinars, and newsletters that highlight the value of Onit’s solutions.

Customer Advocacy: Own our customer advocacy program, encouraging happy customers to share their stories and participate in reference and case study opportunities.

Events and Webinars: Plan and execute customer-focused events and webinars that foster community engagement and showcase our latest product innovations.

Bachelor's degree in marketing, business, or a related field; MBA a plus.

5+ years of experience in marketing, with a focus on customer marketing or engagement within a B2B environment, preferably in software or technology.

Strong understanding of customer lifecycle management and best practices in customer retention.

Comfortable operating with a defined revenue or pipeline target and reporting progress against it to sales and executive stakeholders.

Proven ability to develop and execute successful marketing campaigns and create content tailored to customer needs.

Excellent communication and interpersonal skills, with a demonstrated ability to collaborate across diverse teams.

Proficient in HubSpot and Salesforce

Analytical mindset with the ability to interpret data and make informed, data-driven decisions.