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Company-Level Account Strategy
Build the long-term growth strategy for Fresh Prints’ highest-value accounts.
Define how the business should identify, segment, prioritise, invest in, retain, and expand those accounts over time.
Develop a strategy that remains effective even as student leaders, decision-makers, buying committees, and internal account owners change.
Use customer insight, account data, and commercial judgment to identify the few opportunities that could materially change account value across the business.
Shape decisions across sales motions, customer experience, and account coverage when those decisions are necessary to unlock growth.
Turning Strategy Into Results
Take responsibility for moving the strategy from an idea into how the company actually operates.
This is not a role that ends with recommendations, presentations, or campaign briefs. You will stay close enough to execution to ensure the strategy produces measurable results.
Use AI, automation, process, and disciplined prioritisation to operate with the leverage of a much larger team.
Partner with Sales, BDM, Campus Manager leadership, Marketing, Creative, Data, and Operations to translate the strategy into clear actions, ownership, and operating rhythms.
Build the systems, decision rules, and playbooks that allow teams to execute the strategy correctly without depending on you to manage every action.
Cross-Functional Leadership
Represent account growth and retention in executive-level conversations.
Bring a clear, evidence-backed point of view on where the company should place its bets, what it should stop doing, and what needs to change.
Build the commercial case and organisational support required to secure resources, change priorities, and influence how teams operate.
Raise the quality of thinking and execution across teams you do not formally manage through clarity, judgment, and credibility.
Measure success through changes in retention, expansion, and account value, not simply through campaign delivery or short-term engagement metrics.
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You think in systems, not isolated campaigns, and build strategies that outlast any individual relationship or decision-maker.
You have created a meaningful step-change in performance before, not only improved an established playbook at the margins.
You are comfortable entering an ambiguous problem, forming a strong point of view, and creating the path forward without precedent.
You can move from customer insight and data to clear strategic choices, then stay close enough to execution to make those choices real.
You know how to raise the performance of teams you do not manage through strong judgment, clear systems, and influence rather than formal authority.
You have the credibility to challenge assumptions, influence senior leaders, and push the business toward harder but higher-value decisions.
You take retention and expansion as seriously as acquisition and see all three as part of the same account-growth system.
Fresh Prints is a custom apparel company specializing in college merchandise, offering design tools and a catalog of over 2,000 products including t-shirts, hoodies, and accessories for campus organizations.
Visit company websiteJobs and hiring trendsManager · 4+ years experience
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