Customer Acquisition Manager NEO.Injaz - RBG - Neo Unit.41.Retail Banking Group
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Mashreq is seeking a Customer Acquisition Manager to drive new-to-bank customer growth through digital-first strategies. The role involves managing the full acquisition funnel, optimizing campaigns, and ensuring compliance.
Key Skills for This Role
Responsibilities
- Own end to end acquisition strategy for assigned banking products and customer segments
- Manage performance marketing across paid digital channels such as Google, Meta, TikTok, Programmatic, Affiliates
- Optimize campaigns for downstream events such as account opening, KYC completion, and funding
- Own and manage acquisition budgets across media and marketing collaterals
- Ensure all acquisition activities comply with banking regulations and internal policies
- Own performance dashboards and regular reporting across channels and customer segments
Requirements
- 8 10 years of experience in customer acquisition, digital marketing, or growth roles
- Hands on expertise with Google Ads and Meta Business Manager
- Strong experience with MarTech and analytics tools including Google Analytics and mobile measurement platforms
- Experience within banking, fintech, or regulated financial services preferred
- Strong analytical, stakeholder management, and presentation skills
Full Job Posting
Role Summary
- The Customer Acquisition Manager is responsible for driving new‑to‑bank customer growth through digital‑first acquisition strategies.
- The role focuses on scaling high‑quality customer acquisition at optimal cost, managing the full acquisition funnel, and ensuring strict adherence to regulatory and compliance standards.
Key Responsibilities
- Own end‑to‑end acquisition strategy for assigned banking products and customer segments.
- Define acquisition targets, budgets, channel mix, and CPA benchmarks in line with annual business plans.
- Identify high‑value customer segments and tailor acquisition approaches accordingly.
- Lead go‑to‑market plans for new product launches and propositions.
- Manage performance marketing across paid digital channels such as Google, Meta, TikTok, Programmatic, Affiliates, etc.
- Optimize campaigns for downstream events such as account opening, KYC completion, and funding.
- Drive continuous testing and optimization of creatives, audiences, and conversion journeys.
- Own and manage acquisition budgets across media and marketing collaterals.
- Track spends, CPA trends, and ROI across channels.
- Provide forecasts, variance analysis, and optimization recommendations to senior stakeholders.
- Ensure all acquisition activities comply with banking regulations, CPR guidelines, DED approvals, and internal policies.
- Own performance dashboards and regular reporting across channels and customer segments.
Skills & Experience
- 8–10 years of experience in customer acquisition, digital marketing, or growth roles
- Strong hands‑on expertise with media dashboards such as Google Ads and Meta Business Manager
- Solid understanding of the affiliate ecosystem, including performance‑based acquisition models
- Strong experience working with MarTech and analytics tools, including Google Analytics and mobile measurement platforms such as AppsFlyer, Adjust, Kochava, etc.
- Experience within banking, fintech, or regulated financial services preferred
- Strong analytical, stakeholder management, and presentation skills
Key Performance Indicators (KPIs)
- New‑to‑Bank Account Openings
- Cost per Acquisition (CPA)
- Conversion Rates across media channels
- Budget Utilization & ROI
- Compliance and Audit Adherence
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Mashreq Corporate & Investment Banking Group
Business Development Officer, Insurance.Injaz - RBG - Insurance Sales.Retail Banking Group
Abu Dhabi, UAE
Mashreq seeks a Business Development Officer for insurance sales within the Retail Banking Group in Abu Dhabi. The role involves identifying new business opportunities, developing sales strategies, and building client re
Officer Payment Operations OPS - Inward Remittances Centre Operations Group
Dubai, UAE
Mashreq Corporate & Investment Banking Group seeks an Officer for Payment Operations to handle first-level checking and scrutiny of outward payments, inward payments, clearing, collections, and more. The role ensures com
Relationship Manager, Deposits & employee banking.Injaz - RBG - Emirati Deposits Team.Retail Banking Group
Abu Dhabi, UAE
Mashreq seeks a Relationship Manager for the Emirati Deposits Team to onboard quality clients focusing on liability products for the Emirati & Islamic segment. The role involves managing relationships, cross-selling bank
SEVP - Traded & Treasury Credit Risk.CM Corporate Credit.Credit Management
Abu Dhabi, UAE
Lead the development, evaluation, and implementation of Traded and Treasury Credit Risk frameworks, policies, and governance standards across all geographies. Requires 15-20 years of banking experience with significant e
Officer, Payment Operations.OPS - Inward Remittances Centre.Operations Group
Abu Dhabi, UAE
Mashreq Corporate & Investment Banking Group is seeking an Officer for Payment Operations in the Inward Remittances Centre. The role involves first-level checking and scrutiny of transactions related to outward payments,
Officer, Credit Operations.Retail Ops - Lending Ops - UnSecured Loans.Operations Group
Abu Dhabi, UAE
Mashreq is seeking a Credit Operations Officer to handle loan document verification, disbursal, and servicing for mortgage, SME, and auto loans. The role requires 1-3 years of experience in banking operations and strong
Relationship Officer, Acquisition.Injaz - RBG - Emirati Deposits Team.Retail Banking Group
Abu Dhabi, UAE
Mashreq seeks a Relationship Officer for the Emirati Deposits Team in Abu Dhabi to onboard quality clients for liability products. The role involves handling personal loans, account opening, Wakala, fixed deposits, and o
Senior Officer, Trade Operations.Injaz - FTC
Abu Dhabi, UAE
Mashreq seeks a Senior Officer for Trade Operations in Abu Dhabi to handle letters of credit, collections, and trade finance transactions. The role requires due diligence in document checking, vendor payments, reconcilia
Business Development Officer, Insurance.Injaz - RBG - Insurance Sales.Retail Banking Group
Abu Dhabi, UAE
Officer Payment Operations OPS - Inward Remittances Centre Operations Group
Dubai, UAE
Relationship Manager, Deposits & employee banking.Injaz - RBG - Emirati Deposits Team.Retail Banking Group
Abu Dhabi, UAE
SEVP - Traded & Treasury Credit Risk.CM Corporate Credit.Credit Management
Abu Dhabi, UAE
Officer, Payment Operations.OPS - Inward Remittances Centre.Operations Group
Abu Dhabi, UAE
Officer, Credit Operations.Retail Ops - Lending Ops - UnSecured Loans.Operations Group
Abu Dhabi, UAE
Relationship Officer, Acquisition.Injaz - RBG - Emirati Deposits Team.Retail Banking Group
Abu Dhabi, UAE
Senior Officer, Trade Operations.Injaz - FTC
Abu Dhabi, UAE