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Working with the CRM manager to brief in creative needs to our central content and creative team
Developing audience understanding and a mindset of customer segmentation, to align messaging to the right consumer
Developing your understanding of customer success metrics and strategies, working alongside the CRM manager
Help manage the flow of communication into agency partners through to ensure the deployment of activations are delivered in a timely manner
Be and internal champion for CRM, looking at different approaches we can look to introduce and ways of streamlining processes for delivery.
Work with digital trade teams to understand the ecom needs based on conversion rate and stock levels - looking at how CRM could be a part solution
Attitude is more important than experience for this role, we’re looking for someone with an analytical mindset and someone who can prove they’re a self starter. This could be through blazing your own path already in your career, through to someone who is just starting out and taking initiative to learn as much as possible.
We’d love you to have a basic understanding of marketing metrics, techniques and principles, either through education, self learning or previous placements
Pentland Brands is the name behind some of the world’s best-known sport, outdoor and lifestyle brands, including Speedo, Berghaus, Canterbury, Endura, Ellesse, Kickers and Mitre.
We are a global family business with a clear purpose: pioneering brands that make life better. Across our teams, functions and locations, we work together to create products, experiences and partnerships that help people live more active, confident and positive lives.
Joining Pentland Brands means becoming part of a business where your work can have real reach, across multiple brands, markets, teams and disciplines. It is a place for people who want to contribute, collaborate, improve how things are done and help build the future of brands with heritage, ambition and global impact.
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We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:
Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.
Parent group profile
Privately owned British family holding group owning sports, outdoor and lifestyle brands and controlling JD Sports.
Visit parent group websiteFull-time
Entry
Hybrid
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