CRM Automation Specialist

Job Summary

CRM and Lead Operations

• Manage and optimize the company's CRM system and database.
• Design workflows for lead capture, assignment, follow-ups, and nurturing.
• Develop lead routing and distribution processes for sales consultants.
• Build lead scoring and segmentation models based on customer behavior and engagement.
• Create automated email, SMS, WhatsApp, and notification campaigns where applicable.

Systems, Reporting, and Data

• Monitor CRM performance, data quality, and system accuracy.
• Integrate CRM with lead-generation platforms, websites, portals, marketing tools, and other business systems.
• Create dashboards and reports covering lead generation, conversion, sales activity, and CRM performance.
• Conduct regular CRM audits and maintain clean, accurate, and current customer data.
• Troubleshoot CRM issues and coordinate with technical teams or vendors when required.

Process Improvement and Enablement

• Identify manual processes and develop automation solutions to improve efficiency.
• Train users on CRM processes, workflows, and best practices.
• Identify opportunities to improve the customer journey and sales funnel.
• Ensure CRM processes support sales and marketing objectives.

Requirements

• At least 2 years of experience in CRM management, CRM automation, marketing automation, or a similar role.
• Strong understanding of CRM systems and automation workflows.
• Experience with HubSpot, Salesforce, Zoho, Microsoft Dynamics, or a similar CRM system.
• Experience with lead management, lead scoring, segmentation, and automated follow-ups.
• Strong analytical, problem-solving, communication, and stakeholder management skills.
• Good understanding of sales and marketing funnels.
• Strong Excel and data analysis skills.
• Ability to manage multiple projects and deadlines.
• Real estate or property industry experience is an advantage.

Pay

• Pay is AED 1.00 to AED 2.00 per month.

Work Location

• Work location is in person.