Credit Marketing & Communications – Senior Marketing Copywriter – Toronto

Job Responsibilities

• Gain a deep understanding of the brand, product offerings, and target audience segments.
• Develop innovative campaign messaging concepts that distil complex ideas and information into clear, engaging messaging that resonates with target audiences.
• Write compelling copy for social, search, display, email, print, website, and other marketing assets that drive desired action from target audiences.
• Edit messaging and content developed by cross-functional teams to ensure that they meet brand and marketing performance best practice standards and guidelines.
• Produce engaging content that extracts key insights from analytical research reports, presentations, and panel discussions to expand the reach of our thought leadership.
• Develop and maintain marketing content standards, including style guides and editorial guidelines aligned with the brand requirements.
• Create and evolve templates, frameworks, systems, and processes to ensure consistency, efficiency, and scalability across marketing assets.
• Continuously measure and optimize marketing copy and content, and advance marketing’s impact on the overall Credit business.

Qualifications

• A bachelor’s degree in writing, journalism, or related field.
• 5+ years of marketing copywriting experience including experience developing creative frameworks, templates, and systems.
• Compelling portfolio (please provide a link) showcasing your understanding of marketing copywriting principles, eye for detail, and strong storytelling and problem-solving abilities.
• Foundational knowledge of and interest in financial markets, especially credit markets.
• Strong understanding of B2B marketing and experience employing brand, audience, persona, SEO, and user experience principles to reach business goals.
• Demonstrated ability to distill complex concepts into simple yet engaging messaging and copy.
• Ability to successfully manage multiple projects simultaneously and prioritize high-quality work on a deadline.
• Openness to feedback and ability to integrate feedback without sacrificing copywriting best practices and guidelines.
• High attention to detail and proven execution of marketing activities .
• Excellent communication skills with the ability to clearly articulate creative decisions and engage and influence non-creative stakeholders effectively.

Incentive Target Percentage