{bc}
Apply
linkedin

Creative Strategist

Liberate
Dubai, UAE
Full Time
Senior
3 weeks ago
Content StrategyCopywritingScriptwritingData AnalysisSocial MediaReal Estate
Free

Job Fit Check

Base Career helps you apply smarter for this job.

?%
Ready to Scan

Key skills for this role

Content StrategyCopywritingScriptwriting
Smart Apply

Full Job Posting

THE ROLE

  • This is an important creative role at the intersection of storytelling, strategy and data.
  • You will own the content direction for a portfolio of boutique real estate brokerages in Dubai: developing the ideas that get made, writing the scripts that get filmed, and using performance data to make both sharper over time.
  • You will work closely with the creative leads, production team and social managers to ensure everything published is grounded in a clear strategic intent and measurable against real outcomes.

WHAT YOU’LL DO

  • Develop monthly content strategies for each client: pillars, campaign concepts, editorial calendars and shoot briefs.
  • Write all video scripts: agent facing pieces, property narratives, VO scripts, Reels hooks and short form content.
  • Write copy across all formats: captions, WhatsApp micro content, warm lead sequences and insights report narratives.
  • Analyse social and paid performance data across all client accounts and translate findings into clear creative direction.
  • Identify content and creative trends relevant to Dubai real estate and bring those opportunities to the team before partners ask.
  • Run quarterly content strategy reviews with partners, presenting data backed recommendations with confidence.
  • Brief the production team clearly: shoot briefs that leave nothing ambiguous on the day.

WHAT WE’RE LOOKING FOR

  • 5+ years in a content strategy, copywriting or creative strategy role, ideally in a fast moving agency or content studio.
  • A strong writer first. Your scripts should be watchable and your captions should stop the scroll.
  • Comfortable with data: you can read platform analytics, spot what matters and turn it into a creative decision.
  • Experience across Instagram, LinkedIn and WhatsApp as content formats, not just publishing platforms.
  • Familiarity with Dubai’s real estate market and luxury lifestyle content is a strong advantage, but a fresh perspective is also welcomed.
  • Opinionated about ideas but low ego about process.

WHY THIS ROLE

  • You won’t be a cog in a large agency machine. You’ll have genuine ownership over the creative direction of multiple brands, direct access to senior leadership and the ability to shape how the Liberate studio thinks and works.

WHAT IS LIBERATE

  • Liberate partners with exceptional real estate agents to build the next generation of real estate businesses.
  • We don’t just help them launch and leave them to it. We build with them, stay close, and grow the business together over the long term.
  • Strategy, brand, tools, operating support, growth systems, capital, counsel, the works.
  • We actively manage a portfolio of some of the most promising emerging real estate brands in the market.

LIBERATE’S STUDIO

  • The studio is the creative and growth engine behind the portfolio of Liberate businesses.
  • We shape the brands, content, campaigns, market stories, distribution systems, and analytics that help each business earn attention and become credible fast.
  • Far from a content factory, it’s a studio attached to real businesses we are building for the long term.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at Liberate

Account and social manager

Dubai, UAE

3 weeks agoFull Time

Senior Product Designer

Dubai, UAE

1 months agoFulltime