Creative Lead
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Key skills for this role
About the Role
We are looking for a highly creative and strategic Creative Lead who can generate innovative ideas, lead content direction, and elevate our brand storytelling across all platforms.
Key Skills for This Role
Full Job Posting
Role Overview
We are looking for a highly creative and strategic
Creative Lead
who can generate innovative ideas, lead content direction, and elevate our brand storytelling across all platforms.
This role is not about just posting content — it’s about
owning the creative vision behind campaigns
, from concept to execution.
Key Responsibilities
- Lead the
- creative direction
- for all marketing campaigns (online & offline)
- Develop
- unique campaign ideas
- for product launches, offers, and seasonal events (e.g., Ramadan, Eid, National Day)
- Create
- content concepts
- for:
- Social media (Instagram, TikTok, Snapchat)
- WhatsApp marketing
• Ads (Meta, Google, TikTok)
- Work closely with:
- Designers
- Video editors
- Marketing team
- to bring ideas to life
- Build
- storytelling strategies
- for each perfume/product
- Plan
- monthly content calendars
- with strong themes and narratives
- Analyze trends and adapt creative direction accordingly
- Ensure all content reflects a
- premium / luxury brand image
- Oversee photoshoots, reels, and campaign execution
Required Skills & Experience
- 3–6+ years in
- creative/content/marketing roles
- Experience in
- perfumes, cosmetics, or luxury brands
- (VERY important)
- Strong portfolio showing:
- Campaign ideas
- Social media concepts
- Branding direction
- Deep understanding of:
- Social media trends
- Viral content strategies
- Audience psychology
- Ability to think
- out of the box consistently
- Strong communication & leadership skills
Bonus (Big Advantage)
- Experience with
- GCC market
- Arabic & English content understanding
- Experience with
- influencer campaigns
- Basic knowledge of ads performance (what converts vs what just looks nice)
Kpis (How Success Is Measured)
- Campaign performance (engagement + conversions)
- Growth in brand awareness
- Quality and consistency of creative output
- Viral/innovative campaign execution
- Contribution to sales through creative direction
Personality We’re Looking For
- Highly creative (not average thinking)
- Trend-aware and fast-moving
- Strong taste in luxury branding
- Idea generator (not just executor)
- Obsessed with details and storytelling
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