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Creative Director

Publicis Groupe Middle East
Dubai, UAE
Full-time
Director
Onsite
Discovered 3 weeks ago
Generative AICreative directionAdvertising and brandingCampaign and content creationCreative process managementGenerative AI workflow and process development
Free

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Generative AICreative directionAdvertising and branding
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Company Description

Saatchi & Saatchi is part of Publicis Groupe and operates across the UAE and KSA for the wider MEA region.

The agency focuses on integrated communications, creativity, and campaigns for global brands.

Role Overview

Lead the broader AI team and develop expertise, training plans, and processes for Generative AI projects.

Manage the creation and production of campaign, social media, PR, and internal communications content.

Act as a managerial and hands-on creative leader, managing projects through timely delivery.

Creative and Client Responsibilities

  • Pitch concepts to clients using AI tools and initiate projects after proposals are approved.
  • Oversee the creative process from conception to production.
  • Meet clients and internal teams to understand creative needs.
  • Collaborate with creative teams to develop content using Generative AI tools.
  • Build relationships and integration plans for Generative AI processes across internal teams.

AI Processes and Leadership

  • Develop workflows, processes, automations, and frameworks for Generative AI company work.
  • Evaluate Generative AI tools and establish new processes for their use.
  • Foster trust in new tools and processes while acting as a Generative AI leader and advocate.
  • Mentor and guide team members in adopting Generative AI technology and associated processes.
  • Work with the talent team on training plans and foster expertise in Generative AI.

Creative and Business Expertise

  • Apply traditional advertising and branding expertise to content and campaign creation.
  • Use knowledge of video production and direction to propose Generative AI approaches.
  • Create Generative AI experiences for advertising, content, social media, and internal communications campaigns.
  • Manage creative strategy, project delivery, stakeholder relationships, and team collaboration.

Qualifications

  • Minimum of 10 to 12 years of experience in an advertising agency.
  • Strong portfolio demonstrating successful and innovative campaigns.
  • Expertise in evaluating and implementing creative content strategies.
  • Demonstrated ability to lead and manage a creative team effectively.
  • Excellent communication, presentation, and interpersonal skills.
  • Experimental and innovative mindset with a keen interest in emerging technologies such as Generative AI.

Leadership Competencies

Communicate clearly, collaborate inclusively, and build relationships with peers, clients, and stakeholders.

Use feedback to improve self-awareness and performance, and contribute constructively to discussions.

Navigate ambiguity, solve problems promptly, develop contingency plans, and drive trust.

Demonstrate ownership, curiosity, resilience, integrity, flexibility, and a growth mindset.

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