Creative Content Lead
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Key skills for this role
Role Overview
The Creative Content Lead shapes ideas, directs their execution, presents creative work to clients, and manages relationships that expand briefs into broader opportunities.
The role serves as the creative engine across a portfolio of clients and leads a small content team.
Key Skills for This Role
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About Ethos Interactive
Ethos is a digital communication group operating across MENA with offices in four locations.
The company develops digital ideas and campaigns for leading brands.
Role Overview
The Creative Content Lead shapes ideas, directs their execution, presents creative work to clients, and manages relationships that expand briefs into broader opportunities.
The role serves as the creative engine across a portfolio of clients and leads a small content team.
Creative and Production
- Develop original content programs, series, hero campaigns, and platform-native ideas.
- Shape video content from concept through screen, including treatments, shoot direction, and edit review.
- Write and edit copy, and ensure content is on-brand, on-time, and appropriate to each platform.
Platforms and Cultural Insight
- Use native knowledge of TikTok, Instagram, Snap, X, and YouTube trends, formats, sounds, and creators.
- Monitor local culture, dialect, humour, feeds, and conversations to create content that feels native rather than translated.
Clients and Team
- Present and defend creative ideas to senior client stakeholders, including C-level audiences when applicable.
- Manage day-to-day client relationships and content calendars across multiple accounts.
- Lead, review, coach, and develop content executives and associates.
Measurement
- Use social listening tools and platform analytics to guide content decisions.
- Build monthly performance frameworks and explain to clients why the work is effective.
Qualifications
- 5–8 years of content, social, or creative experience in an agency or in-house brand environment.
- Strong local-market cultural fluency and native familiarity with relevant social platforms.
- Fluent Arabic and English with strong writing in both languages.
- Portfolio showing original creative content programs.
- Strong video direction instinct covering treatments, shoot direction, and edit feedback.
- Experience presenting creative work, acting as a primary client contact, and managing at least two to three people.
- Comfort with social listening tools such as Brandwatch, Sprinklr, or Talkwalker and with platform analytics.
- C-level presentation experience is a plus.
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