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Copywriter

Westpac Properties
Doha, QAT
Fulltime
Entry
2 months ago
Creative WritingContent CreationSEO OptimizationBrand MessagingMarketing CampaignsDigital Marketing
Free

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Key skills for this role

Creative WritingContent CreationSEO Optimization
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Overview

The ideal candidate is not a traditional copywriter, but a social-first content thinker.

They should:

Think in terms of hooks, attention, and engagement

Understand how people consume content on Instagram, TikTok, and YouTube

Be able to simplify ideas into short, impactful messaging

Have a strong sense of aesthetic tone aligned with luxury brands

Core Responsibilities

Write captions for social media (Instagram, TikTok, LinkedIn)

Develop hooks and short scripts for video content

Create compelling property descriptions

Collaborate with the videographer to align visuals with messaging

Adapt tone depending on platform and audience

Maintain consistency in brand voice

What We Do Not Want

Long, generic paragraphs

Overly corporate language

Copy that feels templated or repetitive

Lack of creativity or originality

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whatsapp: +97451493000

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