Content & Visual Communications Specialist

Position Overview

Content Production

• Shoot and edit professional-quality videos and photographs using cameras, mobile devices, and other equipment.
• Produce a variety of content formats including reels, shorts, interviews, product showcases, event coverage, and behind-the-scenes material.
• Prepare scripts, storyboards, and shot lists to support structured content creation.
• Ensure all content adheres to brand guidelines, tone, and visual standards.

Content Planning Calendar Management

• Develop and maintain a monthly content calendar aligned with marketing campaigns and business objectives.
• Coordinate production timelines, posting schedules, and asset delivery to ensure timely execution.
• Identify opportunities for trending, seasonal, or topical content to maximise engagement.

Content Optimization Analysis

• Monitor performance metrics such as reach, retention, watch time, click-through, and engagement.
• Analyze audience behaviour and platform insights to identify what content performs best.
• Use data-driven recommendations to refine content strategies and improve overall effectiveness.

Copywriting Creative Development

• Write captions, descriptions, scripts, and other supporting copy tailored to each platform.
• Ensure all written communication is clear, engaging, and aligned with the brand voice.
• Collaborate with designers and marketers to develop creative ideas for campaigns and visual storytelling.

Shoot Planning Coordination

• Plan and organise photoshoots and video shoots, including location scouting, equipment setup, and logistics.
• Coordinate with internal teams, models, or external vendors when needed.
• Ensure smooth execution of shoot days with attention to detail and time management.

Social Media Strategy Support

• Contribute to organic growth strategies by recommending new formats, trends, and content ideas.
• Support community engagement by preparing visual assets for stories, posts, and replies.
• Assist with campaign execution, events, and other marketing activities as required.

Cross-Functional Collaboration

• Work with the marketing and operations teams to ensure content supports broader business objectives.
• Provide visual support for website updates, presentations, brochures, and internal communication materials.
• Maintain an organised library of assets for quick access and future use.

Skills Competencies

• Strong expertise in composition, lighting, colour balance, and overall visual storytelling.
• Working knowledge of camera settings and the technical aspects of shooting.
• Proficiency in editing high-quality videos with sound design, transitions, and retention-focused pacing.
• Solid understanding of design principles and the ability to apply them in digital content.
• Analytical mindset with the ability to interpret social media insights and performance data.
• Ability to manage multiple tasks, projects, and deadlines simultaneously with strong attention to detail.
• Creative thinker capable of presenting new ideas and adapting to evolving trends.

Tools Platforms

• Adobe Premiere Pro, Final Cut Pro, or similar professional video editing tools.
• Canva for quick design creation and templated content.
• Adobe Photoshop and Lightroom for photo editing.
• Adobe After Effects for motion graphics and advanced visual effects (preferred).
• Knowledge of AI-driven image/video tools (added advantage).