Content Strategist
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Role Overview
The Content Strategist sits between editorial and growth and defines what content is made, in which format, for which platform, and why.
The role sets the strategy executed by content and growth teams rather than producing every content item personally.
Key Skills for This Role
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About Robot24.com
Robot24.com is a robotics news and broadcasting platform aiming to become a global destination for robotics coverage.
The technology and editorial teams are established, and the company is scaling its growth engine.
About the Role
The Content Strategist sits between editorial and growth and defines what content is made, in which format, for which platform, and why.
The role sets the strategy executed by content and growth teams rather than producing every content item personally.
Content Strategy
- Define content strategy across the website and YouTube, Instagram, TikTok, X, LinkedIn, and Facebook.
- Adapt robotics coverage into native content for each platform instead of reposting it unchanged.
- Set content pillars, formats, and cadence and evolve them as algorithms and audience behavior shift.
Editorial and Growth Alignment
- Shape coverage decisions with editorial teams around reach and performance while preserving editorial credibility.
- Coordinate content strategy with the Head of Growth so content and distribution strategy operate together.
- Brief writers, video producers, and editors on format and platform requirements.
Performance and Iteration
- Track content performance by platform and format and convert findings into repeatable content strategy.
- Run structured experiments with formats, hooks, posting times, and series.
- Report content performance against the wider growth KPI framework.
Content Calendar and Planning
- Own the content calendar across planned coverage, trend-responsive content, and evergreen pieces.
- Plan content around key robotics and AI industry moments to maximize relevance and timing.
Must-Have Qualifications
- Proven experience building and running content strategy that measurably grew reach, traffic, or engagement.
- Strong practitioner-level understanding of what performs on major social platforms and why.
- Ability to translate strategy into clear execution briefs.
- Comfort using performance data to make content decisions.
- Bachelor's degree in Communications, Journalism, Marketing, or a related field, or equivalent practical experience.
- At least 4 years of experience in content strategy, editorial strategy, or a related hybrid role.
- Demonstrable results showing reach, traffic, or engagement growth.
- Familiarity with native platform analytics, GA4, or equivalent tools.
Preferred Qualifications
- Experience in news, media, or publishing where strategy balances credibility with reach.
- Interest in or familiarity with AI, technology, or robotics content and audiences.
Success Measures
Within 3 months, a documented strategy should be live across channels with clear pillars, formats, and a working calendar.
Within 6 months, content performance should measurably improve against growth KPIs through a repeatable system.
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