ashby
Content Strategist
Victorious
Remote, USA
Full-time
Mid · 3+ years experience
Remote
Discovered 1 weeks ago
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WHAT WE’RE LOOKING FOR:
We’re seeking a highly motivated individual who understands how search-optimized content supports an overall marketing strategy. Please be passionately committed to your craft, unwilling to compromise on quality, excited to develop freelance writers into trusted partners, and possess an unflappable dedication to supporting our customers and your colleagues by bringing your best every day.
THE EXPECTATION:
Manage customer accounts and content production timelines, using content calendars to meet deadlines.
Ideate content topics that support customer objectives and create top-quality content.
Work with freelance writers to plan and organize the production of high-quality, SEO-optimized content, including blog posts and web copy. Provide editorial direction and feedback to ensure customer satisfaction.
Maintain proactive communication with customers, understanding their business goals, applying content marketing best practices, and explaining SEO strategies and results in a non-technical manner.
Analyze competitors' websites and content strategies to identify opportunities to help our customers stay ahead in search rankings.
Create in-depth writers’ briefs that follow SEO best practices and provide guidance to writers.
Write quality content in accordance with customer brand guidelines to ensure consistency in messaging, tone, and styles.
Optimize existing website content for search, ensuring that it is SEO-friendly and aligns with the latest SEO best practices.
Attend cross-departmental meetings and customer meetings to ensure alignment on content strategy.
Monitor and strive for a reduction in revision rates as a measure of customer satisfaction and content effectiveness.
REQUIRED EXPERIENCE:
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