Content Specialist

Job Summary

App Content and Publishing

• Write, edit, and adapt content for app screens, onboarding flows, notifications, in-app messages, help content, and promotional experiences.
• Create, update, organize, and publish content through approved content management systems, publishing tools, and digital platforms.
• Maintain accurate app content covering products, services, pricing, promotions, policies, FAQs, and support instructions.
• Create push notifications, banners, alerts, pop-ups, and in-app messages.
• Prepare app store descriptions, release notes, screenshots, feature highlights, keywords, and marketplace content.

UX, Quality, and Performance

• Develop microcopy for interface elements including buttons, labels, forms, error messages, confirmations, empty states, and tooltips.
• Review content for grammar, clarity, tone, consistency, accuracy, accessibility, and editorial compliance.
• Review content in staging and production, verify links and formatting, and support content testing before publication.
• Apply content SEO and app store optimization principles to improve visibility, search performance, engagement, and discovery.
• Monitor engagement, conversion, completion, click-through, retention, and other content metrics.

Collaboration and Governance

• Coordinate localization, translation, transcreation, and regional adaptation for different markets and languages.
• Work with Product, UX/UI Design, Marketing, Engineering, Legal, Compliance, and Customer Support teams.
• Follow content standards, approval workflows, publishing procedures, brand guidelines, privacy requirements, and applicable legal requirements.
• Maintain content inventories, editorial guidelines, release documentation, content calendars, terminology lists, and revision records.

Skills and Qualifications

• Excellent written and verbal English communication skills are required.
• Excellent writing, editing, proofreading, grammar, and storytelling skills are required.
• Understanding of UX writing, information architecture, content design, usability, user journeys, and mobile interface conventions is required.
• Ability to apply brand voice, tone, terminology, messaging frameworks, and editorial standards consistently.
• Ability to use feedback, content metrics, product analytics, search data, and testing results to inform decisions.
• Strong attention to detail and the ability to manage multiple content projects and release timelines are required.
• Knowledge of plain language, inclusive content practices, accessibility standards, and diverse-audience requirements is required.
• Previous related experience and a bachelor's degree are preferred.
• Basic knowledge of mobile applications, responsive digital experiences, HTML, spreadsheets, project management tools, and collaboration platforms is preferred.
• Additional language skills and familiarity with app store optimization are preferred.

Working Environment and Benefits

• Join a collaborative digital product team focused on clear, useful, and engaging mobile app experiences.
• Access professional development in UX writing, content strategy, analytics, accessibility, and digital publishing.
• Collaborate with Product, Design, Engineering, Marketing, Legal, Compliance, and Customer Support teams.
• Contribute to user research, experimentation, content optimization, and continuous improvement.