Content, PR & Digital Campaigns Specialist

Digital Campaigns

• Plan and coordinate integrated digital campaigns.
• Develop campaign briefs, messaging, and copy.
• Coordinate web, email, paid, and social activity.
• Brief designers, photographers, and content teams.
• Support property launches and key campaigns.
• Maintain campaign messaging, timelines, approvals, and deliverables.
• Coordinate external agencies where required.

Email, Web, and Performance

• Develop email campaigns and write headlines, calls to action, and digital copy.
• Maintain and optimise website content, landing pages, and digital journeys.
• Apply SEO best practice and repurpose content across digital channels.
• Monitor campaign KPIs, traffic, engagement, enquiries, and conversions.
• Produce performance reports and optimise content using performance insights.
• Monitor competitor and digital marketing trends.

Brand and Stakeholder Support

• Maintain Knight Frank brand standards and tone of voice.
• Ensure content accuracy, appropriate approvals, confidentiality, and reputational standards.
• Maintain organised content and campaign files.
• Partner with Residential, Marketing, and Communications teams.
• Coordinate internal and external creative teams and manage multiple briefs and deadlines.
• Advise stakeholders on messaging and channels while incorporating feedback.

Essential Skills and Qualifications

• 3–5 years of content, PR, or digital marketing experience.
• Excellent written English and copywriting skills.
• Strong editing, proofreading, and editorial judgment.
• Experience writing across multiple content formats.
• Strong content strategy knowledge.
• PR and media communications experience.
• Integrated digital campaign experience.
• Email and web marketing knowledge.
• Digital analytics and performance knowledge.
• Strong attention to detail, project management, deadline management, and stakeholder-management skills.
• Confident working with senior stakeholders.
• Knowledge of relevant marketing platforms.

Advantageous Experience

• Prime or luxury residential experience.
• Property, luxury, hospitality, or professional services experience.
• Dubai or UAE residential market knowledge.
• Property, business, or luxury media experience.
• Press release and media briefing experience.
• Journalist or PR agency experience.
• CRM, email marketing, Google Analytics, reporting-platform, SEO, paid digital campaign, CMS, or AI-enabled marketing tool experience.
• Arabic language capability.

Personal Attributes