Content Manager

Develop and manage a content calendar that balances product education, customer stories, humor, and thought leadership — in the right ratio for each platform.

Track performance metrics: reach, engagement, saves, shares, follower growth, and what actually correlates to pipeline.

Experiment with new formats, hooks, and trends. Test constantly. Kill what does not work. Double down on what does.

Repurpose long-form content — podcast episodes, webinars, case studies — into snackable, platform-native formats.

Travel to veterinary conferences, trade shows, and customer clinics to film on-location content: walkthroughs, reactions, event highlights, candid moments.

Partner with the events and customer success teams to make sure Digitail shows up at every touchpoint with content worth sharing.

Write customer case studies and contribute to the prospect newsletter, using Digitail's Claude AI skill library to move from raw notes or interviews to a polished draft quickly.

Support the planning and production of webinars, including promotion and repurposing the recording into social and written content afterward.

Lean on AI tools (Claude, GPT, or similar) as a standing part of your workflow so the written component of the role stays efficient and doesn't compete with your time in the edit bay.

Elite, hands-on video editing chops — you can take raw footage and cut a genuinely great short-form video without hand-holding, and you obsess over the details (pacing, sound design, captions, the cut that makes a joke land) that make content feel polished rather than just posted.

Real social media savvy: a sharp, clever instinct for platforms — you can point to specific posts, videos, or campaigns you made that grew an audience or drove real engagement, and you know exactly why a piece of content worked or didn't.

Fluency in how Instagram, YouTube, Facebook, and LinkedIn each work differently, and the instinct to create natively — and cleverly — for each one.

Some experience with motion graphics, basic animation, or visual design is a genuine plus.

Strong, witty writing instincts for captions, hooks, CTAs, and community responses — you know what sounds human, what's actually funny, and what sounds like a press release.

Comfortable turning that same writing instinct toward longer-form pieces like case studies and newsletters, and genuinely AI-forward — proficient with Claude, GPT, or another LLM as part of your everyday workflow, not just aware they exist.

Comfort being a self-starter: you manage your own calendar, hit your own deadlines, and do not need to be told what to post today.

Willingness to travel across North America (10–20%) to capture live content at events and customer sites.

Bonus: experience in healthcare, pet care, or any mission-driven consumer or B2B brand.

Build the social presence of one of the fastest-growing companies in veterinary tech from a moment where the brand is just starting to break through.

Work with a customer base that genuinely loves what they do — and loves talking about it on camera.

Join a creative, collaborative, and ambitious team backed by top investors.

Enjoy a remote-friendly culture with travel opportunities, creative freedom, and real room to grow.

Work with an in-house library of Claude AI skills built to speed up your writing and content production.