dover
Content Lead
Perfora
Gurugram, IND
Full-time
Senior · 5+ years experience
Onsite
Discovered 2 weeks ago
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Free
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Role Overview
We're looking for someone to own all content that sells for Perfora, end-to-end, from the first hook in a video ad to the final render, from our website's product pages to our marketplace listings and A+ content. You're equally at home reading a ROAS dashboard and writing a script that stops the scroll in the first two seconds, as you are art-directing a listing image that lifts conversion on Amazon. You've built this muscle before at another D2C brand, and you know exactly what it takes to go from an idea to 300 - 400 performance marketing assets a month, alongside a constant stream of static ads, website and marketplace creative, without the quality falling off.
Key Skills for This Role
AmazonFlipkartBlinkitMeta
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About the role
We're looking for someone to own all content that sells for Perfora, end-to-end, from the first hook in a video ad to the final render, from our website's product pages to our marketplace listings and A+ content. You're equally at home reading a ROAS dashboard and writing a script that stops the scroll in the first two seconds, as you are art-directing a listing image that lifts conversion on Amazon. You've built this muscle before at another D2C brand, and you know exactly what it takes to go from an idea to 300 - 400 performance marketing assets a month, alongside a constant stream of static ads, website and marketplace creative, without the quality falling off.
What you'll do
Own all content that sells for Perfora, end to end: video ads, static ads, website product content, and marketplace listings/A+ content (Amazon, Flipkart, Blinkit and others), with full creative direction and CTR ownership across every format.
Ideate, script, and own the final video ad asset with the goal of creating 300-400 video assets.
Write and test hooks across formats (UGC, testimonials, founder-led, meme-style) and know within days which ones are working and why.
Get on camera yourself when the content calls for it. You're not anxious about being in front of the lens.
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