jazzhr
Content Coordinator
CWD
Niagara Falls, CAN
Full-time
Mid · 3+ years experience
Onsite
Discovered 3 weeks ago
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- Full comprehensive benefits (dental, medical and eye) 80/20 split-family coverage
- Annual professional development fund
- RRSP Match
- Fitness incentives
- Team events
- 50% off on CWD brands
- Relocation expense
- Conduct keyword research and identify optimal strategies for strong search engine performance.
- Create SEO-driven content, including blog articles, meta titles, meta descriptions, and headlines, to achieve first-page search results and inclusion in AI-generated responses.
- Optimize existing content to improve rankings and engagement metrics.
- Build and maintain enhanced content pages for company marketplaces and partner sites.
- Shape the narrative to ensure consistent messaging across various channels.
- Develop product data sheets and other technical documents to support product launches.
- Collaborate closely with the Design and E-Commerce teams, as well as the CX (Customer Experience) and R&D (Research and Development) teams, to gather insights and ensure content quality.
- Support site planning, including structuring navigation and page hierarchy to enhance user journeys.
- Review and refine existing site content, identifying content to be adapted, developed, or removed.
- Use content management systems (CMS) to manage and update digital content
- Leverage AI writing tools to enhance content creation and editing processes.
- Ensure brand consistency and alignment in all delivered content.
- Stay updated on the latest trends in SEO, AI tools, and content marketing to drive innovation in content strategies.
- Undertake related duties as assigned to achieve the objectives and company goals
- Bachelor’s degree or College diploma in Marketing, Communications, English, or a related field.
- 3-5 years of experience creating blog articles and building website content for a product or service provider.
- Proficiency in keyword research, meta tag writing, and content structuring for SEO and AI algorithms.
- Proficiency with CMS platforms; familiarity with AI writing tools is a plus.
- Strong command of English with excellent written communication skills, including the ability to write engaging, conversational, and grammatically accurate content.
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