Consumer Research Insights Manager

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age.

With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment.

AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name.

As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin .

AARP’s Policy, Research and International Affairs leads the development and communication of AARP’s public policies and, research and insights on the issues that matter to people 50-plus.

The Consumer Research Insights Manager conceptualizes, develops, and conducts primary and secondary research to develop insights that shape various departmental objectives.

Evaluates programs and business priorities to identify improvements and to measure outcomes.

Collaborates with management to identify opportunities to streamline consumer insights processes and develop new procedures that support the business unit/department.

Leads and collaborates on the development of a research agenda to address the critical questions or provide key data required to support an Association priority.

• Advises clients, stakeholders, and senior management on all phases of research, including conceptualization, recommendations for research methodology, and recommendations for action from research findings. Manages complex and conflicting relationships among multiple stakeholders. Represents Association’s research to external audiences including the media, legislators, and other organizations in venues including press conferences and professional meetings.
• Manages and collaborates on a major research portfolio with broad Association impact and synthesizes the complex array of data into clear, actionable insights. Develops and manages the overall research plan for the portfolio of work including specific project work plans, project budgets, requests for proposals, vendor selection and management of vendor work. Oversees the work of staff assigned to projects within the portfolio and provides direction, feedback, and contributions to staff performance reviews.