Communications & Media Executive
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Key skills for this role
Key Skills for This Role
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Media Strategy, Planning, Budget and Agency Management
- Support annual media strategy development and execution across the MEIA region in line with global and regional brand objectives.
- Contribute to campaign objectives, target audiences, channel strategies, KPIs, and investment plans.
- Monitor budgets across social, digital, print, and out-of-home channels and track spending and performance.
- Coordinate agency relationships and ensure timely delivery of campaign assets and deliverables.
Campaign Development and Execution
- Lead briefing processes with the media agency and media headquarters team for annual planning and campaign activations.
- Review agency recommendations, media plans, content proposals, and performance reports for business and brand alignment.
- Oversee asset adaptation, local content production, approvals, and implementation in accordance with brand guidelines.
- Coordinate campaign deployment and collaboration among headquarters, agencies, regional stakeholders, and media partners.
360° Communication Oversight
- Support the head of communication with 360° amplification of brand campaigns, High Jeweler events, boutique openings, launches, and cultural moments.
Performance Analysis and Market Intelligence
- Consolidate and analyze campaign performance across all media channels.
- Translate data and insights into recommendations for media effectiveness and future campaign planning.
- Monitor industry trends, competitor activity, and media best practices to identify opportunities and drive innovation.
- Share performance updates and recommendations with regional and headquarters stakeholders.
Requirements
- Experience supporting media strategy and campaign execution across social, digital, print, and out-of-home channels.
- Ability to develop campaign briefs covering objectives, target audiences, key messages, budgets, timelines, and prior learnings.
- Ability to review media plans, content proposals, agency recommendations, and performance reports.
- Ability to analyze campaign performance and translate data into actionable recommendations.
- Ability to coordinate effectively with headquarters, agencies, regional stakeholders, and media partners.
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