Communications Manager - Brand & Business
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Key skills for this role
About the Role
Lead communications strategy for PepsiCo's foods portfolio, focusing on brand relevance, media relations, and stakeholder engagement in the Middle East.
Key Skills for This Role
Responsibilities
- Develop and execute the communications strategy for PepsiCo's foods portfolio across the Middle East
- Lead the development and execution of annual PR and influencer plans for priority food brands and campaigns
- Partner closely with marketing teams to identify opportunities for communications support and amplification
- Identify, develop, and execute brand led communications opportunities throughout the year
- Build and maintain strong relationships with media, content creators, influencers, and industry stakeholders
- Lead the development and management of strategic brand partnerships with media platforms and cultural partners
- Manage agency partners from briefing through execution and evaluation
- Oversee the development, localization, and quality control of communications materials in English and Arabic
- Partner with marketing and legal teams to review social media content
- Lead communications planning and storytelling for key foods business priorities
- Identify and secure speaking, media, and external engagement opportunities for marketing leaders
- Support communications planning and execution for key business milestones and events
Requirements
- Experience in brand communications or public relations
- Strong media and influencer relationships in the Middle East
- Excellent written and verbal communication skills in English and Arabic
- Ability to manage agency partners and budgets
- Experience in developing and executing PR and influencer plans
Full Job Posting
Role Overview
- As Brand & Business Communications Manager, you will lead the development and execution of the communications agenda for PepsiCo's foods portfolio across the Middle East, with a focus on Saudi Arabia and the UAE.
- You will be responsible for building brand relevance, strengthening reputation, and driving earned engagement through media relations, influencer engagement, partnerships, activations, and compelling storytelling.
- You will also lead communications and storytelling for key foods business priorities, including agriculture, manufacturing, innovation, R&D, and strategic partnerships.
Responsibilities
- Develop and execute the communications strategy for PepsiCo's foods portfolio across the Middle East.
- Lead the development and execution of annual PR and influencer plans for priority food brands and campaigns.
- Partner closely with marketing teams to identify opportunities for communications support and amplification.
- Identify, develop, and execute brand led communications opportunities throughout the year.
- Build and maintain strong relationships with media, content creators, influencers, and industry stakeholders.
- Lead the development and management of strategic brand partnerships with media platforms and cultural partners.
- Manage agency partners from briefing through execution and evaluation.
- Oversee the development, localization, and quality control of communications materials in English and Arabic.
- Partner with marketing and legal teams to review social media content.
- Lead communications planning and storytelling for key foods business priorities.
- Identify and secure speaking, media, and external engagement opportunities for marketing leaders.
- Support communications planning and execution for key business milestones and events.
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