Communications Manager - Brand & Business
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Key skills for this role
About the Role
PepsiCo is seeking a Brand & Business Communications Manager for the Middle East foods portfolio, based in Riyadh. The role leads PR, influencer engagement, and storytelling to build brand relevance and strengthen reputation, with a focus on Saudi Arabia and the UAE.
Key Skills for This Role
Responsibilities
- Develop and execute the communications strategy for PepsiCo’s foods portfolio across the Middle East
- Lead the development and execution of annual PR and influencer plans for priority food brands and campaigns
- Partner closely with marketing teams to identify opportunities for communications support and amplification
- Identify, develop, and execute brand led communications opportunities throughout the year
- Build and maintain strong relationships with media, content creators, influencers, and industry stakeholders
- Lead the development and management of strategic brand partnerships with media platforms, publishers, and cultural partners
- Manage agency partners from briefing through execution and evaluation
- Oversee the development, localization, and quality control of communications materials in English and Arabic
- Partner with marketing and legal teams to review and provide communications guidance on social media content
- Lead communications planning and storytelling for key foods business priorities including agriculture, manufacturing, innovation, R&D, and strategic partnerships
- Identify and secure relevant speaking, media, and external engagement opportunities for marketing leaders and subject matter experts
- Support communications planning and execution for key business milestones, site visits, launches, events, partnerships, and external engagements
Requirements
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
- 10 12 years of experience in communications, public relations, brand communications, or related fields, preferably within FMCG, consumer brands, media, or agency environments
- Strong understanding of the Saudi media, influencer, and cultural landscape, with broader awareness of the Middle East market
- Proven experience developing and executing integrated PR, influencer, and communications campaigns for consumer brands
- Strong storytelling and content development skills
- Experience managing agencies, budgets, and multiple stakeholders across functions and markets
- Ability to balance strategic thinking with hands on execution in a fast paced environment
- Strong project management and organizational skills
- Excellent written and verbal communication skills in English and Arabic
Full Job Posting
Overview
- PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries.
- PepsiCo generated more than $79 billion in net revenue in 2021.
- As Brand & Business Communications Manager, PepsiCo Middle East Foods, you will lead the development and execution of the communications agenda for PepsiCo’s foods portfolio across the Middle East, with a focus on Saudi Arabia and the UAE.
Responsibilities
- Develop and execute the communications strategy for PepsiCo’s foods portfolio across the Middle East.
- Lead the development and execution of annual PR and influencer plans for priority food brands and campaigns.
- Partner closely with marketing teams to identify opportunities for communications support and amplification.
- Identify, develop, and execute brand led communications opportunities throughout the year.
- Build and maintain strong relationships with media, content creators, influencers, and industry stakeholders.
- Lead the development and management of strategic brand partnerships with media platforms, publishers, and cultural partners.
- Manage agency partners from briefing through execution and evaluation.
- Oversee the development, localization, and quality control of communications materials in English and Arabic.
- Partner with marketing and legal teams to review and provide communications guidance on social media content.
- Lead communications planning and storytelling for key foods business priorities including agriculture, manufacturing, innovation, R&D, and strategic partnerships.
- Identify and secure relevant speaking, media, and external engagement opportunities for marketing leaders and subject matter experts.
- Support communications planning and execution for key business milestones, site visits, launches, events, partnerships, and external engagements.
Qualifications
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- 10 12 years of experience in communications, public relations, brand communications, or related fields, preferably within FMCG, consumer brands, media, or agency environments.
- Strong understanding of the Saudi media, influencer, and cultural landscape, with broader awareness of the Middle East market.
- Proven experience developing and executing integrated PR, influencer, and communications campaigns for consumer brands.
- Strong storytelling and content development skills.
- Experience managing agencies, budgets, and multiple stakeholders across functions and markets.
- Ability to balance strategic thinking with hands on execution in a fast paced environment.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills in English and Arabic.
- Experience working on agriculture, manufacturing, sustainability, innovation, or corporate storytelling initiatives is a plus.
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