The Communications Manager advances the mission and vision of Trinity Western University by developing and activating comprehensive communication strategies that seek to foster a culture of healthy communication characterized by transparency, alignment, and engagement.
As the communications lead, this role positively impacts organizational culture by overseeing the delivery of timely, relevant, and consistent messages across channels, thereby enhancing organizational effectiveness and ensuring effective communications across the institution.
The Communications Manager advances the mission and vision of Trinity Western University by developing and activating comprehensive communication strategies that seek to foster a culture of healthy communication characterized by transparency, alignment, and engagement.
As the communications lead, this role positively impacts organizational culture by overseeing the delivery of timely, relevant, and consistent messages across channels, thereby enhancing organizational effectiveness and ensuring effective communications across the institution.
Key Responsibilities
Communications Strategy & Planning
Work with the Director, Strategic Communications and stakeholders across the institution to develop and activate a structured and comprehensive communications strategy and calendar that fosters transparency, alignment, and engagement primarily among faculty, staff, and students, extending to external audiences as necessary
Plan and execute the delivery of timely, relevant, and consistent content and messages across available channels, including the employee intranet (SharePoint), student information (Jenzabar) and learning management systems (Moodle), internal email platforms, digital signage, etc.
Support project communications for institutional initiatives that are advancing the strategic plan, including strategic imperatives and priorities identified by the Executive Leadership Team (ELT)
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Proactively engage departments and faculties across the University to plan communications rhythms that ensure appropriate frequency and volume of communications to maximize engagement
Work with leadership across departments and areas to promote, encourage, and activate omnichannel communication strategies in addition to traditional email communications
Establish key performance indicators (KPIs) and engagement metrics to monitor, measure, and assess the impact and effectiveness of communication efforts, calibrating strategies as needed
Leverage feedback and data to inform communication strategies and identify communication gaps and opportunities for potential improvements in both strategy and activation
Editorial Strategy & Content Development
Develop and activate the editorial strategy and calendar for all institutional communications content
Collaborate with the Director, Strategic Communications and fellow team members to create compelling narratives with supporting content that communicate the University’s key messages
Work with departments and areas across the institution to proactively craft, curate, and copyedit content and communications that ensure fidelity to the institutional voice and editorial guidelines
Maintain an editorial calendar that aligns content and communications with the rhythms of the academic year, significant events, milestones, and cultural moments in the life of the University
Collaborate with leadership to identify and address themes emerging from the institutional climate survey that can be addressed through targeted and intentional communications
Institutional & Executive Support
Assist the Director, Strategic Communications and VP, Marketing & Communications in preparing and distributing timely and effective communications and content from executive leadership (ELT).
Collaborate with fellow team members to develop communications pieces on behalf of the University, including, but not limited to, the TWU Magazine, President’s Report, and other University publications
Provide support for executive communications by developing and drafting talking points, video scripts, speechwriting, and key leadership messages for various engagements as needed
Offer strategic counsel, guidance, and support for areas and departments across the institution related to deploying effective communications strategies to key audiences to reach objectives
Support institutional readiness by developing and maintaining protocols and resources to help lead the execution of internal communication during times of change, crisis, or emergency
Team Leadership & Management
Provide effective leadership and management for direct reports by defining priorities, clearly setting expectations, monitoring progress, and continually assessing overall performance
Develop and encourage a healthy and productive working environment that fosters positive relationships with direct reports, fellow team members, and colleagues across the organization
Support the internal communications team in developing proactive solutions to drive success
Lead, coach, and develop all direct reports to optimize their personal and professional progress through 1-to-1 meetings, performance reviews, and informal coaching opportunities
The Person
Skills and Abilities
A proficient understanding of omnichannel communications strategy and management
Proficiency in managing intranet (i.e., SharePoint) and email platforms (i.e., Mailchimp)
Working experience in Microsoft, Salesforce, and Marketing Cloud environments is an asset
Strong interpersonal skills, with the ability to communicate effectively, orally and in writing
Problem-solver with demonstrated critical thinking ability to meet goals creatively
Organized, disciplined, and able to work with minimal direct supervision
Ability to work well under pressure, exuding a mature demeanour in high-pressure situations
Ability to work collaboratively with a team, as well as an independent contributor
Demonstrates a bias for action while knowing when to act independently or consult others
Ability to create annual plans and budgets, including contingency plans to meet goals
5 - 7 years of management experience with an ability to empower others to execute with excellence
5 years of leadership experience in a comparable role and function
Key Internal Interactions
Reports to : Director, Strategic Communications
Reports : Specialist, Digital Communications
Standards & Requirements
Education : Master’s Degree in Communications, Marketing, English or a related field (or Bachelor’s degree with equivalent experience)
Duties and responsibilities that do not constitute a major change may be added, deleted or changed at any time at the discretion of the supervisor either orally or in writing.
Benefits Of Working at TWU
A comprehensive benefits package which includes extended health, dental, and insurance and an RRSP matching program.
Annual statutory holidays (14) with generous vacation accruement.
Tuition Benefit for TWU undergraduate and graduate level courses to enhance knowledge and professional competency.
Torch tuition scholarship for dependents of eligible employees attending TWU.
Free access to TWU’s fitness/gym facilities and the Norma Marion Alloway Library.
Discounts and perks for the on-site Trinity Western Outfitters Campus Store cafeterias and bookstore, as well as shops and restaurants in Fort Langley.
Wellness benefits (i.e., counselling, sick days, personal days, and health/wellness spending account).
Trinity Western University encourages applications from all eligible candidates who are able to commit to the University’s mission, values, and Christian identity as articulated in its Statement of Faith and Community Covenant. We are committed to an ethic of inclusion and to the equal treatment of all persons without discrimination in accordance with human rights law.
We particularly invite applications from indigenous people, women, persons with disabilities, and visible minorities. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Persons with disabilities who anticipate needing accommodations during the application process should contact Human Resources.
Trinity Western University is located on the traditional ancestral territory of the Sto:lo people.
About Trinity Western University
Higher Education1243 employeesFounded 1962
Trinity Western University is a nonprofit Christian liberal arts research university serving undergraduate and graduate students in Canada and worldwide.
