COMMUNICATIONS AND MARKETING MANAGER

Role Overview

Strategic Planning and Brand

• Develop integrated marketing and communications strategies aligned with business goals.
• Lead annual marketing planning, budgeting, forecasting, and performance measurement.
• Analyze market trends, guest insights, and competitor activities.
• Define brand positioning and messaging for each venue.
• Ensure consistent brand messaging and visual identity across digital, print, and on-site materials.

Campaigns and Digital Marketing

• Plan, execute, monitor, and optimize digital, print, event, and influencer campaigns.
• Coordinate with creative, digital, and media agencies.
• Oversee websites, social media, email marketing, online advertising, content calendars, and digital analytics.
• Develop marketing collateral, including brochures, presentations, newsletters, and menus.

Communications and Public Relations

• Develop internal and external communication strategies.
• Draft and distribute press releases, media kits, and company announcements.
• Build relationships with media, influencers, and hospitality and F&B stakeholders.
• Manage crisis communications and act as spokesperson when required.
• Monitor media coverage and prepare regular reports.

Events and Team Management

• Plan and coordinate company events, restaurant launches, sponsorships, and exhibitions.
• Oversee event logistics, promotion, and post-event analysis.
• Lead, mentor, and develop the marketing and communications team.
• Manage relationships with vendors, agencies, and freelancers.

Budget and Compliance

• Prepare and manage the marketing and communications budget.
• Monitor expenditures and ensure cost-effective resource use.
• Ensure compliance with data privacy and advertising regulations.
• Evaluate marketing program effectiveness and recommend improvements.
• Coordinate with operations, culinary, and HR teams to align marketing initiatives.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5+ years of experience in marketing, communications, or related roles.
• Strong leadership, project management, and organizational skills.
• Excellent written and verbal communication abilities.
• Proficiency in digital marketing tools, analytics, and CRM platforms.
• Creative thinking, problem-solving, and the ability to manage multiple projects under pressure.

Preferred Qualifications

• A Master’s degree in marketing, communications, business, or a related field is preferred.
• Experience in hospitality or F&B is preferred.
• Knowledge of the UAE hospitality and F&B market is an advantage.