Commercial Director (KSA)
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Key skills for this role
About the Role
Calo seeks a Commercial Director to drive demand generation, customer growth, and revenue performance across Saudi Arabia. The role involves leading growth strategies, partnerships, and market expansion for a personalized meal plan app.
Key Skills for This Role
Responsibilities
- Lead market growth strategy across Saudi Arabia
- Drive customer acquisition, retention, engagement, and revenue growth
- Own demand generation and customer growth performance across all channels
- Identify growth opportunities and prioritize initiatives with the highest commercial impact
- Launch and scale new growth channels, partnerships, and business opportunities
- Develop integrated growth strategies across digital, offline, CRM, lifecycle, referral, and performance marketing channels
- Optimize marketing investments through rigorous performance analysis and ROI management
- Serve as Calo's commercial owner for Saudi Arabia
- Analyze customer behavior, growth trends, market opportunities, and competitive dynamics
- Actively utilize AI tools to improve analysis, planning, execution, and decision making
Requirements
- 8+ years of experience in Growth, Commercial Marketing, Demand Generation, Revenue Growth, Market Expansion, or related leadership roles
- Strong B2C experience required
- Proven track record of driving measurable customer growth, retention, and revenue impact
- KSA market experience required
- Deep understanding of customer growth, retention, subscriptions, revenue drivers, and commercial performance
Full Job Posting
About Calo
- Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built by chefs, nutritionists, and software engineers.
- Launched in Bahrain in 2019, expanded to 6 countries, delivered millions of meals.
The Role
- As Commercial Director (Demand & Growth), responsible for driving demand generation, customer growth, revenue performance, and market expansion across Saudi Arabia.
- Lead development and execution of market growth strategies while identifying new opportunities across subscriptions, partnerships, retail, CPG, and emerging business initiatives.
What You'll Be Responsible For
- Lead market growth strategy across Saudi Arabia.
- Drive customer acquisition, retention, engagement, and revenue growth.
- Own demand generation and customer growth performance across all channels.
- Identify growth opportunities and prioritize initiatives with the highest commercial impact.
- Act as a key business partner in driving overall market performance.
- Launch and scale new growth channels, partnerships, and business opportunities.
- Support expansion initiatives across subscriptions, retail, CPG, and future business verticals.
- Identify and execute strategic partnerships that drive customer and revenue growth.
- Evaluate pricing, promotions, offers, and commercial initiatives to maximize business performance.
- Develop integrated growth strategies across digital, offline, CRM, lifecycle, referral, and performance marketing channels.
- Optimize marketing investments through rigorous performance analysis and ROI management.
- Continuously improve CAC efficiency, retention, LTV, and revenue contribution.
Own KSA Market Representation
- Serve as Calo's commercial owner for Saudi Arabia.
- Build relationships with partners, agencies, vendors, and key stakeholders across the Kingdom.
- Represent the business locally and provide market intelligence, customer insights, and competitive analysis.
- Act with a high degree of ownership and autonomy in market decision making.
Drive Data Led Decision Making
- Analyze customer behavior, growth trends, market opportunities, and competitive dynamics.
- Build reporting frameworks and performance dashboards that connect marketing efforts to business outcomes.
- Use insights to inform strategic decisions and resource allocation.
Leverage AI & Modern Growth Practices
- Actively utilize AI tools to improve analysis, planning, execution, content creation, productivity, and decision making.
- Champion innovative growth practices and scalable operating models.
- Continuously explore new technologies and automation opportunities that improve team effectiveness and business performance.
Cross Functional Leadership
- Partner closely with Commercial, Product, Growth, Operations, Finance, and Leadership teams.
- Align growth initiatives with broader company objectives.
- Lead agencies, external partners, and cross functional projects from strategy through execution.
What We Are Looking For
- 8+ years of experience in Growth, Commercial Marketing, Demand Generation, Revenue Growth, Market Expansion, or related leadership roles.
- Strong B2C experience is required.
- Experience scaling consumer facing businesses in high growth environments.
- Proven track record of driving measurable customer growth, retention, and revenue impact.
- Experience owning market performance, business growth, or commercial outcomes beyond traditional marketing metrics.
- Experience operating within the Saudi market is highly preferred.
- Deep understanding of customer growth, retention, subscriptions, revenue drivers, and commercial performance.
- Strong business acumen with the ability to identify growth opportunities beyond marketing campaigns.
- Experience launching new channels, products, partnerships, or business initiatives.
- Ability to operate independently and make high quality decisions with limited oversight.
- Strong analytical mindset with exceptional problem solving skills.
- Excellent stakeholder management and cross functional leadership abilities.
Who Will Thrive Here
- Commercially sharp and business minded.
- Obsessed with growth and performance.
- Highly autonomous and ownership driven.
- Fast moving and execution oriented.
- Strategic without being overly theoretical.
- Data driven and analytical.
- Comfortable with ambiguity and scaling challenges.
- Collaborative, low ego, and impact focused.
- Someone who naturally thinks like a General Manager, not just a marketer.
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