Cold Email Outreach Specialist
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Key skills for this role
Role Overview
Pavago's client is hiring a Cold Email Outreach Specialist to generate qualified sales opportunities through strategic outbound email campaigns.
The role owns the cold email process from prospect research and personalized outreach through deliverability management, optimization, and lead qualification.
The position is full-time and remote, with U.S. client business hours; candidates in the Middle East are preferred.
Key Skills for This Role
Full Job Posting
Role overview
Pavago's client is hiring a Cold Email Outreach Specialist to generate qualified sales opportunities through strategic outbound email campaigns.
The role owns the cold email process from prospect research and personalized outreach through deliverability management, optimization, and lead qualification.
The position is full-time and remote, with U.S. client business hours; candidates in the Middle East are preferred.
Prospect research and list building
- Build targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar platforms.
- Segment prospects by industry, company size, job title, geography, and ideal customer profile.
- Verify and clean contact data with NeverBounce, ZeroBounce, Clearout, or similar tools.
- Maintain organized prospect databases and outreach lists.
Campaign management
- Write personalized cold email copy, subject lines, and calls to action.
- Build and launch multi-step outbound sequences with four to eight touchpoints.
- Personalize messaging using company and prospect research.
- Monitor campaign performance daily and optimize based on engagement and reply metrics.
Deliverability and inbox management
- Manage inbox reputation using tools such as Instantly, Lemlist, Smartlead, and Mailwarm.
- Monitor bounce rates, spam scores, sender reputation, and inbox health.
- Rotate sending domains and inboxes to maximize deliverability.
- Identify and resolve deliverability issues before campaign performance declines.
Optimization and reporting
- Conduct A/B tests on subject lines, messaging, calls to action, and send times.
- Track open rates, positive reply rates, bounce rates, and conversion rates.
- Prepare campaign performance reports, recommend improvements, and document optimization history.
Lead qualification and CRM
- Review campaign replies and categorize responses accurately.
- Identify qualified prospects and route them to the sales team.
- Maintain accurate CRM records using HubSpot, Salesforce, Zoho CRM, or similar platforms.
- Keep outreach data organized and up to date.
Required experience and skills
- Have 1–2+ years of experience in cold email outreach, outbound lead generation, sales development, or outbound marketing.
- Have hands-on experience with Apollo, Instantly, Lemlist, Smartlead, Woodpecker, or similar outreach platforms.
- Have experience writing cold email campaigns and strong Excel or Google Sheets skills.
- Have excellent written English communication skills.
Preferred qualifications
- Experience managing large-scale email deliverability is desirable.
- Understanding of DNS, SPF, DKIM, and DMARC is desirable.
- Experience with B2B SaaS, agencies, service businesses, SDR collaboration, or CRM integrations is advantageous.
Compliance and success measures
Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA and maintain suppression and unsubscribe lists.
Success is measured through open rates, positive replies, low bounce rates, inbox health, accurate CRM documentation, and qualified outbound pipeline growth.
Interview and application process
- The process includes a phone screen, Spark Hire intro video, recruiter interview, practical cold email sequence exercise, client interview, offer, and onboarding.
- Applicants receive a Spark Hire invitation after applying to record a short introductory video.
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