CNS Key Account Specialist
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Key skills for this role
Role Overview
Abbott Laboratories seeks a CNS Key Account Specialist to drive Pediasure growth through healthcare professional engagement, hospital account development, and consumer activation.
The role involves promoting Pediasure, building relationships with healthcare professionals, and ensuring optimal product availability.
The position is based in Riyadh, Saudi Arabia.
Key Skills for This Role
Full Job Posting
Job Overview
Abbott Laboratories seeks a CNS Key Account Specialist to drive Pediasure growth through healthcare professional engagement, hospital account development, and consumer activation.
The role involves promoting Pediasure, building relationships with healthcare professionals, and ensuring optimal product availability.
The position is based in Riyadh, Saudi Arabia.
Key Responsibilities
- Promote Pediasure to healthcare professionals.
- Develop and maintain relationships with key hospitals, clinics, and healthcare institutions.
- Drive Pediasure inclusion in hospital nutrition programs and patient pathways.
- Conduct scientific presentations, educational activities, and account reviews.
- Build strong relationships with pharmacists and pharmacy chains.
- Educate pharmacists on Pediasure benefits and appropriate consumer recommendation.
- Increase pharmacist advocacy and support pharmacy activation programs.
- Execute consumer awareness, trial, and recruitment initiatives.
- Support digital and on-ground campaigns targeting caregivers.
- Drive consumer acquisition and repeat purchase through targeted activation programs.
- Ensure effective conversion of HCP recommendations into consumer purchases.
- Track recruitment, conversion, and sales impact of POME programs.
Essential Requirements
- Strong communication and presentation skills.
- Experience in healthcare professional engagement.
- Experience in hospital account development.
- Experience in pharmacist engagement.
- Experience in direct-to-consumer (DTC) activation.
- Experience in CRM-based patient engagement.
- Experience in retail execution.
- Experience in consumer acquisition.
- Experience in sales and marketing.
- Ability to build and maintain relationships with healthcare professionals.
- Ability to drive consumer acquisition and repeat purchase.
- Ability to ensure optimal product availability and visibility.
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