CBS - BMC - Brand And Marketing - Social Media - Content Writer - Supervising Associate
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Key skills for this role
About the Role
EY is seeking a Social Media Manager/Content Strategist to orchestrate end-to-end social media campaigns and manage content creation across platforms.
Key Skills for This Role
Responsibilities
- Own end to end content and community strategy for social media across LinkedIn, Instagram, YouTube, and internal advocacy channels
- Develop compelling, audience centric content for various formats including social media posts, web pages, paid ads, PPTs, PDFs, infographics, and videos
- Lead planning, creation, and publication of high quality content aligned with EY's brand voice
- Manage and curate content calendars ensuring consistency and timely delivery
- Act as content and community lead for social media campaigns, translating marketing objectives into impactful content
- Own online community management, including monitoring conversations and fostering interactions
- Proactively manage reputation and social listening, identifying risks and providing insights
- Provide editorial review and governance ensuring accuracy and adherence to branding guidelines
- Use performance metrics and community feedback to refine content and community strategies
- Support content led events and experiences through narrative development and promotion
Requirements
- 10+ years of content writing, digital marketing and social media experience
- Bachelor's degree in Mass Comms, business administration, marketing, or a related field
- Exceptional US English writing skills
- Experience in B2B brand marketing
- Social media analytics experience
- Proficiency in MS Word and PowerPoint
- Knowledge of social media tools (Sprinklr, Hootsuite, Brandwatch, Meltwater)
Full Job Posting
The opportunity
- The position is for a Social Media Manager/Content Strategist within EY Global Delivery Services supporting EY BMC teams.
Your Key Responsibilities
- Own the end to end content and community strategy for social media across LinkedIn, Instagram, YouTube, and internal advocacy channels.
- Develop compelling, audience centric content for various formats – social media posts, web pages, paid ads, PPTs, PDFs, infographics, and videos.
- Lead the planning, creation, and publication of high quality content including social posts, leadership narratives, campaign copy, web content, and multimedia scripts.
- Manage and curate content calendars ensuring consistency, relevance, and timely delivery.
- Act as the content and community lead for social media campaigns translating marketing objectives into impactful content.
- Own online community management including monitoring conversations, responding to comments, and fostering interactions.
- Proactively manage reputation and social listening identifying risks and providing insights.
- Shape community focused content and discussion themes driving thought leadership and trust.
- Partner closely with BMC, business stakeholders, and GDS teams to co create content and ensure editorial quality.
- Provide editorial review and governance ensuring accuracy and adherence to branding guidelines.
- Use performance metrics and community feedback to refine content and community strategies.
- Support content led events and experiences through narrative development, promotion, and post event engagement.
Skills And Attributes For Success
- Exceptional communication skills – both written and verbal.
- 10+ years of experience in digital marketing strategy, content creation, social media management, paid media, and marketing communications.
- Strong understanding of the digital content ecosystem including EY.com, SharePoint, and employee advocacy platforms.
- Proven ability to plan, write, and refine high quality content across formats.
- Excellent editorial and storytelling skills translating complex business topics into clear content.
- Strong research and analytical capabilities including competitor analysis and trend identification.
- Experience writing for multiple platforms (LinkedIn, Instagram, YouTube, newsletters, blogs).
- Ability to collaborate with stakeholders to develop content aligned with business objectives.
- High attention to detail with strong editing and proofreading skills.
- Proficiency in MS Word and PowerPoint; working knowledge of analytics.
- Strong project and time management skills.
- Adaptable, feedback driven mindset.
To qualify for the role, you must have
- 10+ years of content writing, digital marketing and social media experience.
- Thorough knowledge about content pattern and technical acquaintance with various social media sites.
- Social media analytics experience.
- Experience in working within a B2B brand.
- Experience with key topics emerging in the consultancy and digital landscape.
- Bachelor's degree in Mass Comms, business administration, marketing, or a related field.
Technologies and Tools
- MS Office — Word, PowerPoint, Excel
- Social media tools – Sprinklr, Hootsuite, Brandwatch, Meltwater
- Microsoft Office Suite (Excel, PowerPoint)
- Adobe web platforms
- Analytics tools
- Knowledge of email marketing tools is a plus
- Knowledge of SEO is a plus
- Data visualization tools
- Experience in dashboard creation (Tableau, Power BI) is a plus
What We Offer
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you insights, coaching, and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
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