Category Excellence & Customer Development OT Senior Manager

Overview

Responsibilities

• Develop the multi-channel category capability-building strategy, with a detailed annual rollout and scorecard.
• Partner with E-Commerce and AFH teams to embed category leadership principles and 4P strategies across all trade channels.
• Lead the development of customer-and event-based toolkits (assortment, content/visibility, pricing & promotions)
• Co-own national event planning (World Cup. Formula 1, Ramadan, national Day) with Marketing and Sales for unified execution.
• Ensure regular review and organization of KPIs across MT, E-Com, and AFH performance dashboards.
• Coach Key Account Managers on profitable account management, leveraging analytics and shopper insights.
• Collaborate with the RGM and OT Excellence teams to integrate pricing, pack, and promotional effectiveness in trade plans.
• Document post-initiative learnings and share best practices to strengthen category execution capabilities across teams.

Qualifications

• 8-10 years of FMCG experience in Sales, Category Management, or Trade Marketing, with exposure to E-Commerce and/or AFH.
• Strong commercial awareness and understanding of channel economics, shopper behavior, and event-based execution.
• Advanced analytical and problem-solving skills with proficiency in EPOS, Nielsen, Power BI, and digital commerce dashboards.
• Demonstrated functional expertise and a proven track record of delivering results in complex multi-channel environments.
• Strong verbal and written communication skills with the ability to lead discussions and influence across all levels.
• Excellent relationship building and collaboration skills, with internal stakeholders (Sales, RGM, Marketing) and external partners (Retailers, Platforms, Distributors.)
• Project management capability-able to lead cross functional teams, build critical paths, and deliver initiatives on time.
• Strong organizational ability to manage a high workload, multiple priorities, and deliver consistent outcomes.
• Experience in event-based commercial planning (e.g. Ramadan, formula 1, World Cup).
• Fluent in English and Arabic with excellent presentation and facilitation skills.
• Strong interpersonal and leadership skills, able to motivate and develop teams while maintaining collaborative collaborative relationship across functions.
• Results-driven and strategically minded, demonstrating integrity, sound judgment, and discipline planning in execution.