Casual Sales Assistant

This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.

Competitive hourly rate that rewards what you put in

Flexible working to fit around your life

Staff discount across the full Frasers Group family of brands

Career progression in a fast-growing retail business that promotes from within

A fun, fast-paced atmosphere with a team that wants to see you succeed

From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Supervisor and Management programmes and nationally recognised qualifications all of which support your growth within Sports Direct and the wider Frasers Group.

Greet customers, answer questions, and help them find the right product.

Deliver brilliant service at every touchpoint, from the door to the till.

Keep the shop floor tidy, well-stocked, and visually on point.

Replenish shelves and rails so the floor is always ready for the next customer.

Process transactions quickly and accurately.

Promote current offers and spot smart upsell opportunities.

Work as one team to hit daily sales and service goals.

A confident, friendly, positive attitude.

Retail or customer service experience is a bonus, but not essential. We'll back you to learn.

Motivation to deliver results and take real pride in your work.

Flexibility and reliability, especially through peak trade.

A team-player mentality that thrives when the pace picks up.

Strong communication skills and a customer-first mindset.

Our values shape every shift, every conversation, every decision:

Think Without Limits : Move fast, take bold action, and bring the team with you.

Own It and Back Yourself: Take responsibility, master the basics, and drive results.

Be Relevant: Stay connected to our people, our partners, and the planet.

Interest in these roles is high, so we may close the vacancy early. Get your application in soon to avoid missing out.

Apply now and join a winning team at Sports Direct, where passion meets performance.