General Manager

Recruit, develop and retain talented colleagues across all areas of the club

Create a culture of accountability, engagement and high performance

Deliver regular coaching, development and performance conversations

Support succession planning and career progression within your team

Lead by example through visibility, professionalism and energy

Own club performance across memberships, retention, secondary spend and profitability

Deliver sustainable membership growth through strong sales leadership

Monitor KPIs and identify opportunities to improve performance

Support the delivery of local marketing and member acquisition initiatives

Take ownership of revenue growth and commercial decision-making

Create a welcoming, engaging and inclusive environment for every member

Ensure consistent delivery of Everlast Gyms' member experience standards

Build a culture that puts members at the centre of every decision

Drive member satisfaction, engagement and retention

Lead by example on the gym floor and within the club

Oversee all daily, weekly and monthly operational processes

Ensure company standards are maintained across every area of the club

Drive exceptional presentation, cleanliness and safety standards

Ensure company initiatives, programmes and campaigns are delivered successfully

Maintain effective cost control and operational efficiency

Take responsibility for Health & Safety and regulatory compliance

Ensure all company policies and procedures are followed

Oversee pool plant operations where applicable

Manage risk effectively while maintaining a safe environment for members and colleagues

What We're Looking For

Minimum one year's management experience within the fitness, leisure, hospitality or retail sectors

Proven experience leading and developing successful teams

Strong commercial awareness with a track record of achieving business targets

Excellent communication and leadership skills

Passion for delivering outstanding customer experiences

Ability to analyse performance data and drive improvements

Positive, resilient and solutions-focused mindset

Flexible to work evenings, weekends and Bank Holidays when required

Experience within a fitness or leisure environment

Level 2 Fitness Qualification

Understanding of membership sales, retention and club operations

Pool plant and Health & Safety experience

Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to creating world-class fitness environments whilst investing in our people, products and facilities. This is an opportunity to lead a business, develop exceptional talent and make a real impact within a growing national fitness brand.

To succeed with us, you'll embody our principles:

Challenge convention, identify opportunities and continuously raise standards.

Take responsibility, drive performance and lead with confidence.

Create meaningful experiences for members, colleagues and communities.