Cards Analytics Specialist
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Key skills for this role
About the Role
Responsible for portfolio performance reporting, campaign measurement, and data-driven decision support using SQL and Tableau for card analytics.
Key Skills for This Role
Responsibilities
- Build, maintain, and deliver recurring and ad hoc performance dashboards covering acquisition, activation, spend, ENR, delinquency, attrition, and profitability metrics
- Conduct deep dive analyses on portfolio segments to identify performance drivers, risks, and growth opportunities
- Design and execute pre/post campaign analytics including control group methodology, ROI calculation, and response rate analysis
- Provide structured analytical support to Cards Product, Portfolio, Marketing, and Risk teams
- Identify opportunities to improve data integrity, automate recurring reports, and enhance self serve analytics capabilities
Requirements
- Experience in credit card portfolio analytics or similar financial analytics
- Proficiency in data visualization tools such as Tableau or Power BI
- Strong analytical and problem solving skills
- Ability to build and maintain performance dashboards
Full Job Posting
Key Activities
- Portfolio performance reporting & monitoring (~35%): Build, maintain, and deliver recurring and ad hoc performance dashboards covering acquisition, activation, spend, ENR, delinquency, attrition, and profitability metrics across the card portfolio.
- Portfolio diagnostics & segmentation analysis (~25%): Conduct deep dive analyses on portfolio segments (by product, channel, customer cohort, vintage) to identify performance drivers, risks, and growth opportunities.
- Campaign measurement & effectiveness analysis (~20%): Design and execute pre/post campaign analytics including control group methodology, ROI calculation, and response rate analysis to measure and optimise marketing and engagement campaigns.
- Data driven decision support (~15%): Provide structured analytical support to Cards Product, Portfolio, Marketing, and Risk teams through insight packs, business cases, and scenario analyses.
- Data quality & automation (~5%): Identify opportunities to improve data integrity, automate recurring reports, and enhance self serve analytics capabilities for business users.
Additional Details
- Own and deliver the recurring cards portfolio performance reporting suite (daily/weekly/monthly), ensuring timely, accurate, and insight rich output.
- Diagnose portfolio health by conducting segmentation, cohort, vintage, and trend analyses across the card lifecycle.
- Design and execute campaign measurement frameworks including A/B testing structures, control groups, uplift calculations, and ROI analysis.
- Develop and maintain interactive dashboards and visualisations (Tableau / Power BI) that enable stakeholders to self serve.
- Translate analytical findings into clear, concise insight packs and presentations for senior management.
- Collaborate cross functionally with Product, Marketing, Risk, Operations, and Finance teams.
- Continuously improve data extraction, transformation, and reporting processes.
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