Card Acqusition
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Key skills for this role
About the Role
Payolab is seeking an experienced Card Acquisition Manager to lead card product launches and acquisition strategies in Abu Dhabi. The role involves identifying cross-sell opportunities, launching digital campaigns, and managing end-to-end product launch projects.
Key Skills for This Role
Responsibilities
- Identify acquisition opportunities focusing on cross sell for the short term
- Work on acquisition of new to bank customers through digital and non digital channels
- Work on launching digital campaigns through owned and paid media channels
- Design ideal campaigns based on understanding of client capabilities and priorities
- Build business cases to facilitate internal buy in and approvals
- Coordinate campaign execution and troubleshoot issues
- Manage end to end card product launch or revamp projects
Requirements
- 10 15 years of experience in full lifecycle of product launch
- Experience in designing product features and understanding segment needs
- Experience in multi channel acquisition including direct, cross sell, digital, 3rd party, branches
- Strong stakeholder management skills
- Knowledge of acquisition cost optimization, approval rate lift, channel mix
- Experience in sales compliance, risk management and controls
- Knowledge in Arabic language is a plus
- GCC experience would be preferable
Full Job Posting
Knowledge & Experience
- 10 15 years experience in full lifecycle of product launch including designing product features, understanding segment needs, exploring partnerships, configuring systems, and executing go to market strategy
- Independent and self starter with analytical, communication, leadership, and stakeholder management skills
- Knowledge in Arabic language is a plus but not mandatory
- GCC experience would be preferable
Card Acquisition Profile Requirements
- Identify acquisition opportunities focusing on cross sell for the short term
- Work on acquisition of new to bank customers through digital and non digital channels
- Work on launching digital campaigns through owned and paid media channels
- Design ideal campaigns based on understanding of client capabilities and priorities
- Build business cases to facilitate internal buy in and approvals
- Coordinate campaign execution and troubleshoot issues
- Understanding of market segments to drive acquisition
- Expertise in multi channel acquisition including direct, cross sell, digital, 3rd party, branches
- Thorough understanding of acquisition drivers: onboarding criteria, credit initiation process, credit policy, app score, bureau dynamics
- Previous experience in designing, launching incentive structures and tactical campaigns
- Knowledge of acquisition cost optimization, approval rate lift, channel mix, sales productivity
- Understanding and experience of STP customer onboarding, process reconfiguration
KPIs
- Number of new acquired MC cards
- Spend uplift from existing portfolio
- Timeliness of new product launch
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