Business Marketing Manager, Middle East and Africa

Role Overview

Responsibilities

• Deliver activations across events, campaigns, programs, training, and content.
• Develop multi-regional integrated marketing programs with a vertical focus.
• Own and project-manage initiatives while identifying high-impact opportunities.
• Redesign workflows to use AI capabilities and multiple AI tools.
• Apply data-driven methods to test, measure, optimize, and scale initiatives.
• Engage leaders, communicate AI-driven impact, and support AI adoption.
• Partner with internal teams and external agencies for high-quality delivery.
• Experiment with emerging AI technologies for prototyping, analysis, and drafting.
• Document impact and communicate ROI through data-backed insights.
• Use AI responsibly and ethically while protecting people, data, and intellectual property.

Minimum Qualifications

• 10 or more years of experience developing and executing data-driven B2B or enterprise marketing strategies.
• Ability to communicate complex marketing metrics, insights, and results to diverse stakeholders.
• Experience collaborating with cross-functional and external teams in an agile framework.
• Ability to manage multiple priorities and focus on the highest-impact opportunities.
• Comfort with ambiguity and adapting strategies using data and AI tools across international teams.
• Experience in a fast-paced, global marketing environment.
• Experience incorporating data insights and AI-powered workflows into marketing campaigns.

Preferred Qualifications

• BA or BS degree.
• Ongoing AI skill development, including prompt or context engineering and agent orchestration.
• Experience redesigning workflows with AI tools and delivering measurable AI-driven outcomes.
• Experience implementing responsible and ethical AI practices, including risk assessment, bias mitigation, and quality reviews.