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Product Marketing Manager, Generative AI

Meta
Menlo Park, USA
Full-time
Senior · 10+ years experience
Onsite
USD 160000-224000 yearly / year
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Responsibilities

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management, Engineering, and Research
  • Understand AI developer/businesses needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, research and design teams for new and existing products
  • Drive cross-functional projects across Meta that build new innovative solutions for AI developers/businesses to ensure that products and solutions are incorporated in a consistent and strategic manner
  • Ensure the right level of alignment, consistency and flexibility in approach across regions and verticals, with the goal of scaling impact while meeting market-specific needs
  • Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing developer/business communications, product documentation, and positioning
  • Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
  • Partner with brand, partnerships, and developer marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement

Minimum Qualifications

  • 10+ years of experience in technology product marketing, strategic marketing, product management, or management consulting
  • Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
  • Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
  • Organizational and interpersonal skills and experience setting priorities, problem-solving, managing multiple concurrent projects and working independently in a dynamic, rapidly changing workplace
  • Communication experience that is effective with technical, business, and external stakeholders
  • Bachelor's Degree in Business, Marketing or Related discipline

Preferred Qualifications

  • MBA degree
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • 2+ years of experience in AI or Enterprise AI marketing

Compensation

  • $160,000/year - $224,000/year; Country: US; Bonus eligible; Equity eligible

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