Business Marketing Manager, Middle East and Africa

Role Overview

Responsibilities

• Deliver marketing activations across events, campaigns, programs, training, and content using AI-integrated workflows.
• Develop multiregional integrated marketing programs with a vertical focus aligned to global and EMEA priorities.
• Own and project-manage initiatives, identify opportunities, and drive measurable revenue and business impact.
• Redesign workflows to orchestrate multiple AI tools and improve speed, quality, and efficiency.
• Use data-driven strategies to test, measure, optimize, and scale marketing initiatives.
• Engage leaders, communicate AI-driven results, and help scale responsible AI adoption.
• Partner with internal teams and external agencies to ensure high-quality delivery.
• Experiment with emerging AI technologies for prototyping, analysis, drafting, and other work.
• Document and communicate impact and return on investment to leadership using data-backed insights.
• Protect people, data, and intellectual property through responsible AI practices and output validation.

Minimum Qualifications

• At least 10 years of experience developing and executing data-driven B2B or enterprise marketing strategies.
• Ability to communicate complex marketing metrics, insights, and results to diverse stakeholders.
• Experience collaborating with cross-functional and external teams in an agile framework.
• Ability to manage multiple initiatives and priorities while focusing on high-impact opportunities.
• Comfort using data insights and AI tools to adapt strategies in real time across international teams.
• Experience in a fast-paced, global marketing environment with strategic and impact-driven decision-making.
• Experience incorporating data insights and AI-powered workflows into marketing campaigns.

Preferred Qualifications

• BA or BS degree.
• Ongoing AI skill development, including prompt or context engineering and agent orchestration.
• Experience redesigning workflows with AI tools and delivering measurable AI-driven outcomes.
• Experience implementing responsible and ethical AI practices, including risk assessment and bias mitigation.
• Ability to integrate AI tools to optimize workflows and improve efficiency or quality.
• B2B marketing experience in the technology sector.

About Meta

Compensation

• Individual compensation is determined by skills, qualifications, experience, and location.
• Posting compensation details may reflect a base hourly rate, monthly rate, or annual salary and exclude bonus, equity, or sales incentives.
• Meta offers benefits in addition to base compensation.