Business Marketing Manager, Middle East and Africa
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Key skills for this role
Role Overview
Join Meta’s Business Marketing team to help businesses, brands, agencies, partners, and industry stakeholders understand how Meta supports growth.
Develop and execute business marketing initiatives across the Middle East and Africa using multiple channels and AI-enabled workflows.
Key Skills for This Role
Full Job Posting
Role Overview
Join Meta’s Business Marketing team to help businesses, brands, agencies, partners, and industry stakeholders understand how Meta supports growth.
Develop and execute business marketing initiatives across the Middle East and Africa using multiple channels and AI-enabled workflows.
Responsibilities
- Deliver integrated activations across events, campaigns, programs, training, webinars, and content.
- Drive multi-regional marketing programs aligned with global and EMEA priorities and focused on high-value business opportunities.
- Own and project-manage initiatives, proactively identify opportunities, and drive execution and measurable impact.
- Use data to test, optimize, and scale initiatives while redesigning workflows around AI capabilities.
- Engage leaders, share learnings, and communicate measurable AI-driven impact.
- Partner with internal teams and external agencies and use data to influence decisions.
- Experiment with emerging AI technologies for prototyping, analysis, drafting, and other work.
- Document and report ROI through data-backed insights and use AI responsibly to protect people, data, and intellectual property.
Minimum Qualifications
- 10+ years of experience developing and executing data-driven B2B or enterprise marketing strategies.
- Ability to communicate complex marketing metrics, insights, and results through data-driven narratives.
- Experience working with cross-functional and external teams in an agile framework.
- Ability to manage multiple priorities and focus on the highest-impact opportunities.
- Comfort working with ambiguity and adapting strategies across international teams using data and AI tools.
- Experience in a fast-paced, global marketing environment and incorporating AI-powered workflows into campaigns.
Preferred Qualifications
- BA or BS degree.
- Ongoing AI skill development, such as prompt or context engineering and agent orchestration.
- Experience redesigning workflows with AI tools and delivering measurable outcomes.
- Experience implementing responsible and ethical AI practices, including risk assessment, bias mitigation, and quality reviews.
- B2B marketing experience in the technology sector.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses through products including Facebook, Messenger, Instagram, and WhatsApp.
Meta is also developing augmented and virtual reality technologies intended to shape future digital connection.
Compensation Note
- Compensation is determined by skills, qualifications, experience, and location; the posting notes that base compensation may be hourly, monthly, or annual and excludes applicable bonus, equity, or sales incentives.
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